Mindway AI Launches Gamalyze Sports Ahead of World Cup

June 15, 2026
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Mindway AI, known for its innovative approach to safer gambling through neuroscience and artificial intelligence, has introduced its latest product, Gamalyze Sports. This new solution arrives just in time to coincide with the global excitement of the World Cup and the anticipated increase in sports betting activity.

Introducing Gamalyze Sports: A New Take on Responsible Gambling

Gamalyze Sports represents a fresh iteration of Mindway AI’s popular gamified responsible gambling platform. Unlike the original version that utilized a traditional card game format, this new edition transforms the protective measures into an engaging and immersive soccer-themed experience, perfectly fitting the World Cup atmosphere.

By turning safety tools into an interactive game, Gamalyze Sports moves away from the usual clinical and often dull questionnaires. It enhances the player experience with audio-visual elements such as crowd cheers, stadium sounds, confetti, and a dynamic goalkeeper animation, making responsible betting practices both fun and memorable.

The game’s design helps assess how players respond to wins and losses by analyzing their choices within the game, avoiding the common inaccuracies found in self-reported data. It provides an entertaining yet effective method to raise players’ self-awareness around their gambling behaviors before these habits become problematic.

How Does Gamalyze Sports Work?

In the game, participants start with a virtual balance of $2,000 and take on the challenge of shooting 80 penalty kicks against a goalkeeper. For each shot, players select from four different balls, each with hidden statistical properties that affect the outcome.

Goals result in monetary rewards, while successful defenses by the goalkeeper lead to financial losses for the player. Some balls provide steady, predictable results while others offer higher risks and rewards, allowing the game to evaluate a player’s risk-taking tendencies and their likelihood to chase losses.

Gamalyze Sports is backed by a decade of research in neuroimaging and behavioral science conducted at Aarhus University. After completing the session, players estimate the level of risk they took before being shown the actual outcomes. They then receive a personalized feedback report and a preventative plan tailored to their individual decision-making patterns.

Integration and Availability

This gamified tool can be integrated directly into betting operator platforms, enabling them to monitor and assess players’ risk levels more effectively. Gamalyze Sports is available in 14 languages, ensuring accessibility to a wide international audience.

Interested players and operators can try out Gamalyze Sports by visiting Mindway AI’s official website.