Traffic Lab Gains Majority Ownership and Shares It With Employees

Traffic Lab Secures Majority Ownership

Traffic Lab, a company dedicated to helping iGaming firms connect effectively with their players, has taken a significant step by acquiring majority ownership of its own business. This achievement marks a new and exciting chapter for the company, backed strongly by its leadership team.

Background of the Management Buyout

Previously, Traffic Lab was fully owned by the Lab Group, which operates under CapitaLab. Recently, the company’s CEO, Peter Gunni, announced the successful management buyout through social media, highlighting that the company now holds majority control.

Gunni described this accomplishment as the fulfillment of a long-held vision for the organization. He expressed great enthusiasm about finally turning this dream into reality.

“We’ve taken over the majority ownership of Traffic Lab and we’re sharing it. I’ve dreamed for a long time of building a company where ownership is shared with the people working in it, and now it has become a reality.”

Peter Gunni, CEO, Traffic Lab

The buyout was a collaborative effort led by Gunni along with Chief Financial Officer David Casado Vasquez, Chief Technology Officer Oisín Mac Giolla Chuda, and Chief SEO Officer Claus Christensen. Financial details of the deal were not made public.

Employees Receive Ownership Stakes

An exciting outcome of the management buyout is the opportunity for Traffic Lab employees to become co-owners. Currently, one-third of the company’s workforce holds ownership shares, reflecting the company’s commitment to shared success.

Gunni hopes that this inclusive ownership structure will motivate the entire team to surpass expectations and drive the company to new heights.