Caesars Atlantic City to Launch New Beachfront Bar on June 19
Introducing Caesars Beach Club: A New Oceanfront Escape
After undergoing extensive renovations, Caesars Atlantic City is set to unveil a brand-new beachfront feature. The resort will open the Caesars Beach Club on June 19, presenting guests with a luxurious oceanfront experience.
About the Caesars Beach Club
Described as an elegant retreat by the sea, Caesars Beach Club aims to elevate the Atlantic City shoreline with a blend of resort-style sophistication. Drawing inspiration from renowned East Coast beach destinations, the venue combines carefully curated music, gourmet dining, creative cocktails, and attentive service, all within a stunning coastal setting designed for both relaxation and celebration.
Long-Awaited Addition to Caesars Atlantic City
The Beach Club’s debut marks the completion of a larger renovation project valued at $200 million, which has been underway for several years. Notably, Caesars Atlantic City has operated since its 1979 opening without a dedicated beachfront venue. Instead, the property previously offered an ocean-view rooftop pool deck as its main spot for sunbathing, without providing beach furniture rentals or complimentary sand seating, leaving those services to local independent vendors.
Features and Offerings at the New Beach Club
Guests at Caesars Beach Club can look forward to panoramic views of the Atlantic Ocean coupled with a vibrant outdoor setting. The venue includes a full-service rooftop bar and deck, live entertainment, and various premium seating choices such as chaise lounges, daybeds, comfortable lounge dining areas, and private VIP cabanas.
The menu introduces fresh takes on coastal favorites, featuring dishes like Jersey dayboat scallops, lobster rolls, tuna steak sandwiches, grilled Margherita pizzas, and caprese skewers, delivering a flavorful seaside dining experience.
Hours and Atmosphere
The Beach Club will operate daily from 10 a.m. until 9 p.m., with extended hours until midnight on weekends. By day, it offers a tranquil escape from the casino hustle, perfect for guests to relax in the sun. By night, the venue transforms into a lively spot with DJs enlivening the atmosphere, creating an energetic social hub along the coast.
Financial Outlook and Strategic Importance
Caesars Atlantic City hopes the new Beach Club will attract more visitors and strengthen its financial performance. In the previous year, the casino reported $203.8 million in gross gaming revenue and an operating profit of $31.2 million. This positioned it sixth among nine Atlantic City casinos and at the bottom of the three Caesars Entertainment-operated properties.
The casino’s financial challenges may have influenced Caesars Entertainment’s recent agreement to be acquired by billionaire Tilman Fertitta in a $17.6 billion deal, signaling a new chapter for the company.
