Industry Veteran Giles Potter Joins ThrillTech as Chief Marketing Officer

April 20, 2026
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ThrillTech Expands Leadership Team

ThrillTech, recognized for its innovation in side bet jackpot technology, has announced a significant enhancement to its executive team. Giles Potter, an experienced professional in the gaming industry, has been appointed as the company’s new Chief Marketing Officer (CMO). His extensive background makes him well-suited to help scale ThrillTech’s presence on a global scale.

Giles Potter’s Extensive Industry Background

ThrillTech describes Potter’s appointment as a crucial step forward, marking the beginning of an ambitious phase of international expansion. With a strong track record in B2B marketing, brand development, and strategic growth across competitive markets, Potter was identified as the ideal leader to elevate the company’s marketing efforts.

Potter began his gaming career in 2014 at Plumbee, a London-based social casino company. Over the years, he has held key roles with prominent gaming firms including Red Tiger Gaming, where he served as Managing Director, NetEnt as Group Marketing Director, and Evolution as a marketing consultant. Before joining ThrillTech, he was the Chief Marketing Officer at Bragg Gaming.

In his new role at ThrillTech, Potter will focus on enhancing the company’s brand visibility, driving demand, and overseeing marketing strategies to support ThrillTech’s expansion into new markets and opportunities.

ThrillTech’s Strategic Growth Move

Benjamin Bradtke, co-founder of ThrillTech, welcomed Potter’s addition to the leadership team. He called this a vital moment for the company as it enters a dynamic phase of growth.

“We are entering an exciting growth stage, and Giles Potter’s proven track record in building powerful brands and executing strategic marketing initiatives makes him the ideal leader to help expand our global footprint.”

Benjamin Bradtke, Co-founder of ThrillTech

Potter expressed enthusiasm about joining ThrillTech, emphasizing his commitment to building upon its established market leadership and broadening its global reach.

“ThrillTech is at an exciting juncture. I look forward to strengthening the brand, extending our global presence, and unlocking new growth opportunities to drive the company forward.”

Giles Potter, Chief Marketing Officer, ThrillTech

ThrillTech reiterated its dedication to pioneering advancements in side bet technology. The company believes that Potter’s leadership will be instrumental in maintaining their position at the forefront of industry innovation.