BetMGM and MGM Resorts International Strengthen Partnership with Major League Baseball
Extension of a Groundbreaking Partnership
MGM Resorts International and BetMGM have announced the renewal of their collaboration with Major League Baseball (MLB), building on a pioneering alliance that began in 2018. This partnership made them MLB’s inaugural Official Gaming and Sports Betting Partners.
Brand Promotion and Fan Engagement
BetMGM will continue to showcase its brand and sports betting services across MLB’s vast media platforms, including MLB Network, MLB.com, and various digital channels throughout the United States and Canada. The company will also maintain sponsorship presence within MLB’s content on major streaming platforms and will develop exclusive MLB-themed casino games available on BetMGM Casino, its acclaimed online gaming site.
MGM Resorts’ Role as Premium Partner
As part of the renewed agreement, MGM Resorts will stay as the MLB’s exclusive Integrated Resort and Casino Partner. This role involves delivering exceptional fan experiences at MGM’s diverse range of properties. Additionally, the partnership supports the growth of MLB Awards Week in Las Vegas and other key events spotlighting the league’s top players.
Market Context and Industry Trends
Despite challenges faced by BetMGM in the early months of 2026, which were attributed in part to the rise of prediction markets, the renewal with MLB remains a vital source of visibility and revenue. At the same time, MLB itself has shown openness to the evolving landscape by partnering with prediction market platforms in recent initiatives.
Leadership Insights on the Partnership
Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, emphasized that extending the partnership aligns with MGM’s strategic focus on global sports and entertainment, aiming to merge sports with high-end hospitality experiences for fans worldwide.
Matt Prevost, Chief Revenue Officer at BetMGM, highlighted how the deal reflects the mutual dedication of both organizations to innovation, integrity, and responsible gaming. He also pointed out MLB’s rich and engaging sports data, which enhances fan interaction both during games and at premier events like MLB All-Star Week.
Uzma Rawn Dowler, MLB’s Chief Marketing Officer and Senior Vice President of Global Corporate Partnerships, expressed excitement about continuing the long-standing relationship with MGM Resorts and BetMGM, underscoring their importance as partners in creating memorable experiences for baseball enthusiasts.
Additional Company Updates
In a recent development, BetMGM announced the departure of Chief Marketing Officer Casey Hurbis after a tenure of just over a year. Despite this change, Hurbis acknowledged the progress made during his time with the company.
