BetConstruct AI Names Lena Yasir as New CEO to Lead Future Growth

BetConstruct AI Welcomes a New Leader
BetConstruct AI has recently announced the appointment of Lena Yasir as its new Chief Executive Officer. This leadership change marks an exciting new phase for the company, which aims to strengthen its focus on artificial intelligence within the iGaming industry.
About BetConstruct AI and Its Vision
Previously operating under the name BetConstruct, BetConstruct AI is dedicated to revolutionizing the iGaming sector by offering a wide array of innovative platforms, tools, and solutions. The company prides itself on driving technological advancements and pushing the boundaries of gaming innovation.
Following its rebranding in 2025, the company sharpened its focus on AI-driven automation and technology. The appointment of Lena Yasir as CEO reflects these strategic changes and underscores the company’s commitment to growth and innovation.
Leadership Transition and Experience
In her new role, Lena Yasir will take on the operational responsibilities previously held by Leonid Kirakosyan. While Kirakosyan remains CEO of SoftConstruct, BetConstruct AI’s parent company, Yasir will steer BetConstruct AI through its next stage of development.
Yasir brings a wealth of industry experience from her tenure in prominent positions at leading gaming companies such as Pragmatic Play and Evolution, positioning her well to guide BetConstruct AI forward.
Lena Yasir’s Vision for the Company
Expressing her enthusiasm on social media, Yasir shared that she is thrilled to lead BetConstruct AI during this pivotal time. She views this opportunity as an inspiring new chapter and looks forward to collaborating closely with the team to foster expansion.
Her commitment extends to scaling the business and continuing robust support for BetConstruct AI’s partners worldwide.
“BetConstruct is already a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
Lena Yasir, CEO, BetConstruct AI
Upcoming Presence at Peru Gaming Show 2026
Looking ahead, BetConstruct AI is set to showcase its innovations at the Peru Gaming Show 2026, scheduled for June 17-18 in Lima. This event serves as a key meeting point for gaming operators, regulators, and suppliers targeting the Latin American market.
The upcoming FIFA World Cup 2026 will also feature prominently at the show, presenting a unique backdrop to discuss the growth and opportunities within the Latin American gaming industry.