Local Operator Plans to Revitalize Nevada’s Bighorn and Longhorn Casinos
Strategic Move in Nevada’s Local Casino Market
Nevada’s gaming industry is seeing a quieter yet strategic shift focused on the local market. Henderson-based operator Joe DeSimone is preparing to take control of two established casinos: the Bighorn Casino in North Las Vegas and the Longhorn Casino & Hotel located on the Boulder Strip. Recently, DeSimone presented his plans to state regulators, outlining how he aims to manage these venues moving forward.
Focusing on Local Clientele with Flexible Ownership
If regulatory approval is granted, DeSimone intends to finalize his acquisition of both properties by early July. His approach is tailored for adaptability: he plans to fully own the Bighorn Casino, while leasing the Longhorn Casino & Hotel under a 40-year agreement. This distinction allows him to customize management strategies suited to the unique circumstances of each casino.
Both casinos serve dedicated local audiences with unique appeals. The Bighorn is known for its ranch-themed atmosphere that resonates with loyal patrons, whereas the Longhorn offers a straightforward, no-frills experience that attracts budget-conscious guests, contrasting with the glitzy Las Vegas Strip. Both establishments primarily depend on slot machines and sports betting, as they do not feature table games.
Regulators have expressed support for DeSimone’s plan, recognizing the importance of ongoing investment in the local gaming community. Employees at both casinos can anticipate no immediate staffing changes, which helps maintain stability during the transition period.
Planned Enhancements to Boost Visitor Appeal
DeSimone has clarified that there will be no major changes to the gaming operations. However, he plans to make strategic improvements to the properties. At the Longhorn Casino & Hotel, the main focus will be updating the hotel, which is in need of renovation. Discussions with national hotel brands are underway to potentially raise the property’s profile and increase occupancy rates.
For the Bighorn Casino, the opportunity lies in expansion. The current facility’s layout restricts the number of gaming machines it can accommodate, so any growth would require alterations to the building itself. Although these plans are still being developed, DeSimone is considering raising additional funds through investor partnerships if the expansion proves viable.
DeSimone’s approach highlights the critical role of improved marketing and operational efficiencies for enhancing profitability—particularly important for smaller casinos. While the Las Vegas Strip continues to draw most international visitors, the success of Nevada’s gambling industry also significantly depends on casinos like Bighorn and Longhorn, where local customers are key to generating revenue.
