Kambi Strengthens Partnership with PENN Entertainment in Sports Betting
Extension of Kambi and PENN Entertainment Partnership
Kambi Group, a prominent supplier of sports betting services for licensed gaming operators, has announced an extension of its collaboration with PENN Entertainment, a major player in the American casino and hospitality industry. With the updated agreement, Kambi will continue to provide sports betting technology support to PENN until July 31, 2027.
Kambi to Maintain Supply of Retail Sportsbooks to PENN
This new arrangement prolongs the existing partnership that was initially scheduled to end on December 31, 2025. Currently, Kambi supports approximately 30 PENN locations across 13 states in the US with its sports betting solutions.
Under the renewed contract, Kambi will continue powering PENN’s in-person sportsbook operations. This allows PENN to enjoy enhanced operational flexibility as it plans a future transition to its own proprietary technology platform.
Kambi’s advanced retail sportsbook platform offers features such as sophisticated trading tools, modern betting kiosks, Bring Your Own Device (BYOD) capabilities, and seamless over-the-counter wagering. These innovations enable PENN to deliver a superior betting experience to its customers.
CEO Werner Becher Praises the Renewed Deal
Werner Becher, CEO of Kambi, expressed enthusiasm for the agreement extension, highlighting the continued trust that PENN and other leading gaming operators place in Kambi’s sportsbook technology. He emphasized that the partnership ensures PENN will keep benefiting from Kambi’s high-performance systems while preserving strategic flexibility.
“This agreement allows PENN to maintain access to our cutting-edge technology while enabling them to pursue their long-term goals. We are eager to keep working closely with PENN to provide exceptional retail sportsbook experiences across the United States.”
Werner Becher, CEO of Kambi
Kambi’s Recent Financial Update
Separately, Kambi reported its financial performance for the third quarter, showing mixed outcomes influenced by a quieter sporting calendar. The company achieved revenues of $43 million and an adjusted EBITA of $3.4 million. Despite some challenges, Kambi’s management remains optimistic about the company’s overall direction.
Additionally, Kambi has expanded its market footprint with new partnerships, including a recent agreement with the Glitnor Group, which appointed Kambi as its sportsbook provider.
