Bragg Gaming Undergoes Workforce Reduction in Bid to Boost AI-Driven Strategy
Bragg Gaming Implements Workforce Reduction Amid Strategic Shift
Bragg Gaming Group has announced a planned reduction of about 20% of its global workforce as part of its transition towards an AI-first business model. This decision is expected to significantly reduce operational costs, saving the company millions of euros annually.
Impact of the Layoffs on the Workforce
The company plans to cut roughly one-fifth of its employees worldwide. This move follows an earlier reduction of 12% in January. Both layoffs are linked to Bragg’s broader strategy to integrate artificial intelligence into its operations while tightening budget controls.
These workforce cuts are intended to help Bragg streamline its operations and accelerate its path to becoming a more sustainable and profitable entity. The latest reductions are projected to save approximately 6 million euros yearly, adding to the 4.5 million euros saved from the previous layoffs.
The second phase of layoffs is scheduled for the latter half of the year and will incur termination costs estimated at around 600,000 euros.
Accelerating the AI-First Transformation
Chief Executive Officer Matev7E Mazij emphasized that the layoffs are a continuation of the company’s strategic transformation initiated earlier this year. He highlighted that these measures are intended to sharpen operational focus, improve efficiency, and boost cash generation.
Mazij explained that by combining a more streamlined organizational structure with a focus on AI innovation, Bragg is preserving its critical technological capabilities, creative content, and talented workforce that give it a competitive edge.
The CEO also noted that the workforce reduction will help create a leaner, more agile company, better positioned for future growth, and expressed gratitude to the employees impacted by the changes for their contributions.
Leadership Changes
In addition to the workforce restructuring, Matev7E Mazij recently resigned from his position as a company director following shareholder dissatisfaction. At Bragg’s most recent Annual General Meeting, over 55% of shareholders voted against re-electing him to the board.
Despite this, Mazij will continue to serve as a director until his resignation is formally accepted, 90 days have passed since his resignation letter was submitted, or a new director is appointed.
