Allwyn Expands Global Presence with $1.53 Billion Acquisition of PrizePicks
Allwyn Secures Majority Stake in PrizePicks
Allwyn has taken a major stride in expanding its global footprint by acquiring a 62.3% majority interest in PrizePicks, a rapidly growing daily fantasy sports operator in North America. This acquisition marks a significant milestone for the lottery giant as it deepens its presence in the United States market.
PrizePicks: A Diverse and Growing Entertainment Platform
Valued at $1.53 billion excluding performance-related payouts and debt-free, the acquisition highlights Allwyn’s strategy to diversify beyond conventional lottery services. PrizePicks has built a strong reputation in the US by offering easy-to-use, mobile-first fantasy sports experiences. Since Allwyn announced the deal in September 2025, PrizePicks has accelerated its growth, notably launching regulated prediction market products by November, extending its reach to almost all US states and boosting brand visibility.
PrizePicks continues to innovate with new features such as “Team Picks,” which allows betting on team outcomes, and “Culture Picks,” which enables predictions on entertainment and cultural events. These offerings point to the company’s ambition to broaden its appeal beyond sports enthusiasts to a wider audience.
Focus on Responsible Play and Regulatory Compliance
A key factor in the deal was PrizePicks’ advanced technology platform and its commitment to responsible gaming practices. PrizePicks’ registration as a Futures Commission Merchant with the National Futures Association adds critical legitimacy. Both Allwyn and PrizePicks emphasize compliance and player protection, crucial areas given the cautious stance of US regulators towards new gaming formats.
The acquisition strategy is designed to maintain PrizePicks’ successful business model with its current leadership continuing to steer the company. Allwyn intends to leverage its international expertise in regulated gaming, data analytics, and responsible play to support PrizePicks’ ongoing product innovation and customer engagement, aiming for sustained growth.
Allwyn’s Broader Growth Plans
This acquisition comes amid a period of significant corporate activity for Allwyn. Alongside acquiring PrizePicks, Allwyn is moving forward with a major merger with Greek gaming operator OPAP, valued at approximately EUR 16 billion (around $18.76 billion). This merger, already approved by shareholders, is expected to reinforce Allwyn’s position in the European gaming market.
