Zitro Appoints Michael Bauer as CEO of Digital Division Ahead of ICE Barcelona
Zitro Strengthens Digital Leadership with Industry Veteran
Zitro, a prominent B2B content provider for the gaming sector, has announced a significant addition to its leadership team just before the upcoming ICE Barcelona, one of the largest gaming trade shows worldwide. Michael Bauer has been named the new Chief Executive Officer of Zitro’s Digital division, bringing extensive industry experience to the role.
Michael Bauer’s Extensive Industry Experience
Bauer brings over ten years of senior-level experience within the online gaming industry. Before joining Zitro, he spent a decade at Greentube, a noted gaming content provider, where he held multiple senior roles including Chief Financial Officer, Chief Product Officer, and Chief Revenue Officer. He also has previous experience working with NOVOMATIC.
Zitro highlighted Bauer’s proven ability to drive revenue growth and expand businesses internationally. His expertise across numerous regulated markets positions him as an ideal leader for Zitro’s digital ambitions.
As CEO of Zitro Digital, Bauer will be responsible for leading the division’s strategic initiatives as the company expands its presence within the online gaming space.
This leadership change coincides with Zitro’s preparations to showcase at ICE Barcelona, which will act as a platform to reveal Zitro Digital’s plans for 2026.
Bauer’s Vision for Zitro Digital
Expressing enthusiasm about his new role, Bauer shared his admiration for Zitro’s rapid development and innovative approach. He has been closely watching Zitro’s progress with interest and is eager to contribute to their continued success.
Bauer described Zitro as one of the most innovative companies in the gaming industry, emphasizing their success stems from quality products, strong customer relationships, and effective leadership.
He also praised Zitro’s strong foothold in the land-based gaming sector and expressed confidence in translating that success into the online environment. Bauer stated that his goal is to bring Zitro’s proven formula to digital platforms, focusing on high-quality games and a customer-centric strategy supported by a talented team.
Support from Zitro’s Founder
Johnny Ortiz, Zitro’s founder, warmly welcomed Bauer to the company, describing him as a crucial addition during a pivotal period for the digital division. Ortiz highlighted Bauer’s strong track record in expanding online gaming operations and noted that his skills align perfectly with Zitro’s mission and values.
