Xtremepush Acquires Scrimmage to Revolutionize Loyalty Solutions in Gaming
Xtremepush Strengthens Loyalty Solutions with Scrimmage Acquisition
Xtremepush, known for utilizing real-time customer data to create personalized gaming experiences and boost loyalty, has recently acquired Scrimmage, a US-based loyalty platform. This strategic move aims to enhance Xtremepush’s new offering, XP Loyalty, designed to empower gaming operators with advanced loyalty tools.
Introducing XP Loyalty: A New Era for Operator Loyalty Programs
The acquisition will fast-track the development and launch of XP Loyalty, a product that integrates seamlessly with operator data systems. This integration allows operators to deliver highly personalized loyalty incentives in real time, significantly improving player engagement and retention. Notably, XP Loyalty is the first platform in the sector to be directly managed by CRM and marketing teams, offering a more refined approach to loyalty management.
Launched at a critical time for the gaming industry—which is navigating challenges like changing tax regulations and tighter compliance—XP Loyalty addresses these obstacles by moving beyond one-size-fits-all loyalty programs. The introduction of Scrimmage’s dynamic technology promises to replace basic point systems with smart rewards and personalized nudges that drive better business results for operators.
Advancing Beyond Traditional Loyalty Models
With the Scrimmage acquisition, Dan Taren, Scrimmage’s CEO, joins Xtremepush as the head of loyalty product. His experience in iGaming loyalty technology ensures the smooth integration of Scrimmage’s innovations with Xtremepush’s existing platform, delivering enhanced solutions for clients.
Taren described the merger as a natural progression, highlighting Xtremepush’s visionary approach in merging customer relationship management, free-to-play (F2P) dynamics, and loyalty into a unified platform. He emphasized the importance of this integration in helping operators effectively engage players, especially as major events like the World Cup approach.
Similarly, Xtremepush co-founder and CEO Tommy Kearns expressed enthusiasm about integrating Scrimmage’s capabilities. He reaffirmed the company’s commitment to revolutionizing loyalty programs in gaming by moving away from outdated methods. Kearns sees XP Loyalty, built on Scrimmage’s technology, as a step forward in providing operators with tools to succeed in both the immediate and long-term future.
Future Outlook and Investment Confidence
In addition to this acquisition, Xtremepush recently secured nearly $13 million in investment from AshGrove Capital. This funding underscores investor confidence in Xtremepush’s vision and growth potential within the gaming loyalty space.
