Virgin Media Takes Action Against Increasing Gambling Scam Texts

September 5, 2025
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Virgin Media Alerts UK Customers About Gambling Scam Text Messages

Virgin Media O2 has issued a warning to its UK customers to be cautious when receiving texts that claim they have won gambling prizes. This year alone, the company has intercepted over 600 million scam texts, a figure that is double the total number blocked in both 2023 and 2024 combined.

Understanding the Latest Gambling Scam Techniques

In an effort to combat these fraudulent activities, Virgin Media O2 examined the scam messages reported and blocked in August. The most common scams currently involve false gambling or prize notifications. These deceptive messages usually promise free gambling credits or offer bogus rewards, often accompanied by links to harmful websites. The goal is to trick recipients into providing personal and financial information under the guise of claiming their prize.

Murray Mackenzie, Virgin Media O2’s director of fraud prevention, emphasized that scammers continuously adapt their methods by leveraging current news and targeting vulnerable individuals. These scams include fake prize offers, job scams, and fraudulent financial compensation schemes. Virgin Media O2’s blockade of over 600 million scam texts this year is part of their broader initiative to protect customers. Through ongoing analysis and public awareness efforts, they strive to keep people informed and safeguard against these threats.

Customer Role in Fighting Scam Messages

Consumers can contribute significantly to scam prevention by reporting suspicious texts or calls for free to 7726, a number that spells “SPAM” on a phone keypad and is operational across all major networks. Additionally, users with certain devices, like newer iPhones, can make use of the “Report Junk” feature available for messages from unknown senders.

Reporting scams enables quicker identification of new threat patterns and facilitates faster shutdowns. Virgin Media O2 blocks numbers flagged through these reports and analyzes the messages to enhance their scam detection system. Their detection technology uses machine learning to adapt to evolving scam tactics and reduce the volume of fraudulent messages reaching customers.

Other Common Scam Types Virgin Media Has Highlighted

Although gambling scams are currently the most widespread, Virgin Media has also identified other prevalent scam types affecting users. The second most frequent scam is the “Hi Mum / Hi Dad” approach, where scammers impersonate a distressed child contacting parents from unfamiliar numbers and eventually requesting money transfers. This method particularly targets older adults.

The third most reported scam involves fake parking fines, where recipients receive alarming messages claiming they face significant penalties or loss of their driving license unless they visit a suspicious website to pay immediately.

Additional scams on the rise include fraudulent job offers and car finance compensation claims. Scammers lure victims by pretending to offer high-paying jobs that don’t exist or by asserting that individuals are owed compensation for car finance. These scams typically demand sensitive personal data and sometimes require upfront payments under false pretenses.