VIP Play Strengthens Leadership with Robert Rippee as Interim Chief Marketing Officer
VIP Play Welcomes Industry Expert Robert Rippee as Interim CMO
VIP Play, a rising force in mobile sports betting and interactive gaming, has announced the addition of Robert Rippee as its interim chief marketing officer. This move brings a seasoned professional with extensive experience in gaming and marketing to the company’s leadership team.
Driving Marketing Growth Through Leadership and Innovation
Known for his deep expertise in gaming, marketing, and innovation, Rippee is tasked with leading VIP Play’s marketing initiatives and supporting the company’s expansion strategy. His role includes enhancing collaboration with UNLV’s Black Fire Innovation, a hub for advancing gaming technology and innovation.
Robert Rippee’s career highlights include serving as senior vice president of marketing at the Las Vegas Sands Corporation, where he managed global brand development and customer acquisition for one of the largest hospitality and gaming companies worldwide.
In addition, Rippee has spent ten years as the executive director of UNLV’s Black Fire Innovation, steering one of the premier ecosystems for gaming and hospitality technology advancements.
His academic work at UNLV centers on gaming convergence, esports, and consumer behavior—areas that align closely with VIP Play’s goal of creating engaging, revenue-generating gaming platforms.
A Strategic Asset for VIP Play’s Future
Expressing enthusiasm about his new role, Rippee emphasized his commitment to transforming VIP Play into a leading platform that blends innovation with customer-focused experiences in the sports betting and gaming sector. He aims to apply insights from UNLV’s Black Fire Innovation to help develop products that foster customer loyalty and support sustained growth.
Les Ottolenghi, CEO of VIP Play, praised Rippee’s unique ability to integrate academic research with industry leadership and innovation. Ottolenghi highlighted this appointment as a significant step signaling VIP Play’s leadership at the crossroads of technology, gaming, and fan engagement, anticipating that the partnership with Black Fire will drive shareholder value and rapid expansion.
Looking ahead, VIP Play plans to deepen its collaboration with UNLV and other academic institutions to cultivate an environment where innovative ideas swiftly move from concept to market, fueling revenue growth.
