VGW Announces the Launch of LuckyLand Casino
Virtual Gaming Worlds (VGW), a social gaming company based in Perth, Australia, and the owner of LuckyLand Slots, has initiated a soft rebranding of its sweepstakes casino platform. Alongside LuckyLand Slots, VGW now offers LuckyLandCasino.com, accessible to eligible players throughout the United States.
Introduction of LuckyLand Casino in the U.S.
A spokesperson for VGW shared that LuckyLand Casino is designed to offer more than just online slot games, which were the main focus of LuckyLand Slots. The new platform includes social live casino games such as blackjack, baccarat, and roulette, as well as instant-win games and a broad selection of table games.
Laurence Escalante, the founder and CEO of VGW, described LuckyLand Casino as a fresh brand focused on adventure, innovation, and pure enjoyment. He expressed enthusiasm about unveiling the new platform after extensive collaboration among multiple teams. Escalante emphasized their objective to build a modern and dynamic brand that delivers a variety of games, features, and entertainment, all meeting the company’s high standards. He is excited about the rich experience and enjoyment now available to players.
LuckyLand Casino users will be able to enjoy instant-win games alongside a wide assortment of table games. The social live casino experience here goes beyond slots, featuring dedicated blackjack tables, several baccarat variants, and roulette options. The platform also hosts popular titles known for immersive gameplay and bonus features, including Quantum Roulette, Spin A Win, and Adventures Beyond in Wonderland.
VGW highlights that the social live casino environment will cover a diverse range of games, extending well beyond just slot machines.
VGW’s Growth Amid Rising Industry Regulations
The launch of LuckyLand Casino takes place during a challenging time for the sweepstakes casino industry, which is facing increasing legal constraints. In 2025, states like Montana, Connecticut, New Jersey, and California have passed laws banning sweepstakes casinos. Most recently, New York’s Governor Kathy Hochul signed Senate Bill 5935, making it the latest state to prohibit these platforms.
In states with such restrictions, VGW has adapted by suspending their Sweeps Coin games while continuing to offer Gold Coin games. This strategy enables the company to maintain revenue streams, unlike some competitors who completely close all gameplay types when exiting these markets, resulting in lost income.
Despite these efforts, VGW has had to make some difficult decisions in 2025. During the summer, the company announced the closure of Chumba Casino and Global Poker in Canada, effective October 23.
