UKGC Reports No Significant Increase in High Value Customer Schemes Since 2020
Overview of UKGC’s Findings on High Value Customer Schemes
Following the regulatory reforms targeting VIP programs in 2020, the United Kingdom Gambling Commission (UKGC) has observed no notable growth in High Value Customer (HVC) schemes. Accountability measures have been strengthened, with senior management now responsible for these programs, contributing to a reduction in consumer-related harm.
Summary of the UKGC High Value Customer Monitoring Report
The UKGC released its latest monitoring report on High Value and VIP schemes on July 17. The report highlights that both the number of VIP customers and the prevalence of these schemes have remained relatively steady since the 2021 review. It also reveals that HVCs account for about 3% of Gross Gambling Yield (GGY) among surveyed operators, with traditional casinos showing a stronger dependence on such schemes.
According to the UKGC, these schemes are not more widespread now than in previous years, and the participant numbers have stayed consistent. Importantly, HVC programs are increasingly less associated with issues in regulatory investigations.
Additional Insights from the Regulator
David Taylor, the Head of Evidence Assurance and Evaluation at UKGC, noted in a recent blog that HVC schemes are less frequently linked to problems uncovered during the Commission’s casework. He confirmed that the number of consumers involved continues to be stable. Each scheme is now overseen by a senior executive who is accountable for its management and compliance.
The 2024 review, based on data from various operators, included new assessments regarding the relevance to casework and oversight mechanisms for HVC schemes. While the assessment’s scope was limited, findings suggest that the current regulatory goals are being achieved, indicating no urgent necessity for policy adjustments.
Context of Broader UKGC Regulatory Developments
This analysis comes amidst several regulatory updates by the UKGC. Recently, the commission introduced a revamped financial penalty framework where fines are calibrated according to a gambling operator’s Gross Gambling Yield (GGY) during the period of any violation.
Taylor emphasized that despite the generally positive survey outcomes, the UKGC remains vigilant and will continue taking enforcement actions against operators who fail to comply with standards. The findings also feed into broader evaluations linked to the Gambling Act Review, underscoring ongoing monitoring as a vital aspect of the Commission’s overall approach to regulation.