Tipico Finalizes Acquisition of ATLAS Group from NOVOMATIC
Tipico Strengthens Position with ATLAS Group Acquisition
Tipico Group, a prominent sports betting and online gaming operator in German-speaking countries, has officially announced the completion of its acquisition of ATLAS Group, the parent company of Austria’s ADMIRAL Group. This move is part of Tipico’s focused strategy to deepen its presence in local markets.
Changes to Tipico’s Retail Operations in Austria
Having secured full ownership of ATLAS Group from NOVOMATIC, Tipico emphasized that this transaction is a central element of its expansion plan in Austria. It also serves to diversify and strengthen its product portfolio.
The deal benefits NOVOMATIC as well, allowing it to concentrate more on its ambitions for international growth and to position itself as an innovation leader across the gaming industry.
Both Tipico’s primary brand and the ADMIRAL brand will continue to operate actively in Austria’s online gambling sector, maintaining their online offerings. However, as part of the Austrian Federal Competition Authority’s stipulations for the deal approval, Tipico will divest certain land-based retail locations. Remaining physical outlets will be rebranded under the ADMIRAL name.
Shared Vision Drives the Partnership
Axel Hefer, CEO of Tipico Group, expressed his satisfaction with the acquisition’s conclusion. He praised ADMIRAL as a well-established Austrian company with a rich history and promising growth prospects. He also highlighted the mutual dedication of both companies to advanced technology, innovation, and safeguarding players.
“Our future collaboration brings great news for our customers. This investment is a significant milestone in Tipico’s growth and reaffirms our leadership in the German-speaking markets,” said Hefer.
Similarly, Stefan Krenn, executive board member at NOVOMATIC, welcomed the transaction. He described it as a key development in NOVOMATIC’s ongoing strategy to expand globally and focus on growing markets abroad.
“Over the years, ADMIRAL has become a market leader, and we deeply appreciate the hard work of its employees. We are confident that Tipico is a strong and trustworthy technology partner who will successfully continue ADMIRAL’s operations in Austria,” Krenn stated.
