Swivel Gaming Appoints Michael Pedersen as New CEO

Swivel Gaming Welcomes Michael Pedersen as CEO

Swivel Gaming, a leading B2B provider known for its diverse portfolio of premium games including video slots, live casino options, table games, sports betting, and e-sports, has announced the appointment of Michael Pedersen as its new chief executive officer. Pedersen, a seasoned professional in the gaming industry, will lead the Malta-based company and steer its strategic growth and business initiatives.

Michael Pedersen’s Extensive Experience in the Gaming Sector

Michael Pedersen shared the news of his new role on LinkedIn, receiving widespread congratulations from peers across the iGaming community. His vast experience throughout his career in gaming will play a vital role in the company’s ambitions moving forward.

Pedersen’s journey in the gaming industry began in 2013 with NetEnt, where he initially worked as a marketing manager before advancing to regional business manager for the Nordic markets. He later joined Flutter Entertainment, taking on the role of director of acquisition and brand for the Pokerstars Casino division.

Afterward, Pedersen moved to Evolution, progressing to chief commercial officer and subsequently to managing director, where he contributed significantly to the company’s success. He is also the founder of Letsbet.com and the co-founder of iGaming NEXT, an organization he continues to support.

Leading Swivel Gaming with a Focus on Transparency and Fair Play

With his comprehensive background, Pedersen is well-positioned to lead Swivel Gaming towards its next phase of development. His leadership will reinforce the company’s dedication to creating provably fair games.

Swivel Gaming places great emphasis on transparency and trust, meticulously designing and rigorously testing its games to ensure players can enjoy a fair and reliable gaming experience. Under Pedersen’s guidance as CEO, the company aims to uphold and enhance these core values.