Sports Betting Popularity: Canadians vs. Americans
Comparing Sports Betting Trends in the US and Canada
Sports hold a significant place in both the United States and Canada, making sports betting a notable activity in these countries. However, recent research reveals that Americans engage in sports betting much more frequently than Canadians.
Key Findings from a Recent Survey
Leger conducted an online survey from August 29 to 31, 2025, involving 1,621 Canadians and 1,015 US residents, all aged 18 or above, randomly selected from an online panel. The survey examined recent sports betting habits and preferences.
In the past year, 19% of Canadians reported placing sports bets, compared to 26% of Americans. This marks a slight decline from the previous year’s figures, which were 21% for Canadians and 30% for Americans. Participation in fantasy sports also shows similar trends, with 14% of Canadians and 18% of Americans involved.
American sports bettors tend to explore a wider range of betting types, including micro betting, betting exchanges, and eSports wagers. Live or in-play betting is particularly more popular in the US, with 39% of American bettors engaging in it, nearly double the 22% reported by their Canadian counterparts.
Popular Sports for Betting and Fantasy Leagues
Ice hockey, specifically the NHL, remains the favored sport for Canadian bettors and fantasy players. Over the last year, 41% of Canadian bettors placed wagers on NHL games, with 32% participating in NHL fantasy hockey. Meanwhile, only 26% and 21% of Canadian bettors placed bets on NFL and NBA games respectively.
In contrast, American bettors show a strong preference for the NFL. Fifty-nine percent of American sports bettors wagered on NFL games in the past year, and 52% of fantasy players participated in NFL fantasy football. Interestingly, NFL betting among Canadians is decreasing, dropping from 37% to 26% in the past year.
Public Perception of Sports Betting Advertisements
Canadians generally feel more overwhelmed by the volume of sports betting advertisements than Americans do. Among those exposed to these ads, 75% of Canadians believe there are too many, compared to 59% of Americans—a figure that has been rising in the US from 52% last year.
Moreover, Canadians are more opposed to collaborations between sports media outlets and betting companies, with 51% expressing disapproval versus 30% of Americans. This opposition has also prompted political discussions in Canada about potentially restricting sports betting advertisements.
Impact of Real-Time Information on Betting Behavior
Despite some concerns about advertising, real-time updates appear to encourage betting activity. Around 49% of bettors in both countries indicate that seeing live odds during games makes them more inclined to place bets.
Looking Ahead
With evolving legal frameworks in both countries, the sports betting landscape is likely to shift by the end of 2026. It will be insightful to observe how participation and public attitudes develop in this growing industry.
