Sports Betting Alliance Appoints Joe Maloney as New President & CEO
Introduction to the Sports Betting Alliance Leadership Changes
The Sports Betting Alliance (SBA), an organization dedicated to promoting safe and responsible sports betting across the United States, has announced a significant leadership update. This change comes at an important time for the evolving sports betting industry.
Joe Maloney Takes the Helm as President & CEO
Joe Maloney has been named the new president and chief executive officer of the SBA. Recognized for his extensive experience in public affairs and commitment to regulatory compliance, Maloney brings more than 20 years of expertise across sports, gaming, and technology sectors.
Before joining the SBA, Maloney held the position of senior vice president of strategic communications at the American Gaming Association (AGA). There, he played a pivotal role in shaping public perspectives on regulated gaming and was instrumental in launching the “Play Smart from the Start” initiative—a responsible gaming platform by the AGA.
In his new role with the SBA, Maloney will oversee industry communications, develop strategic plans, and foster partnerships. His responsibilities will focus on building collaborations among industry players, regulators, and policymakers to enhance integrity, protect players, and support the sustainable development of the sports betting industry.
Jeremy Kudon Steps into Chairman Role
Jeremy Kudon, the current SBA president, will transition to the position of chairman. In this capacity, he will guide the association’s legislative activities and continue advocating for legalized sports betting nationwide.
Kudon’s eight-year leadership as president included spearheading numerous campaigns that contributed to the legalization of sports betting in various states. His efforts aligned with the SBA’s goal of ensuring customers across all 50 states have access to transparent, legal, and responsible betting options.
Both Kudon and Maloney are highly respected industry veterans with extensive backgrounds in sports and sports betting sectors.
Leadership Transition Amid Industry Growth
Kudon welcomed Maloney’s appointment, highlighting his deep understanding of the gaming industry and effective leadership qualities, which align with the SBA’s mission. Maloney expressed enthusiasm about joining the SBA during a pivotal period for the sports betting space.
“Legal, regulated sports betting and iGaming provide vital consumer protections, improved integrity monitoring, and economic advantages to states, moving activities that were once hidden into the light. I am excited to collaborate with stakeholders nationwide to further strengthen the industry and pave the way for its long-term success.”
Joe Maloney, President & CEO, Sports Betting Alliance
Conclusion
As the sports betting landscape continues to evolve, the SBA under Joe Maloney’s leadership is poised to influence industry standards and promote responsible gaming practices across the nation.
