Sportradar Strengthens Bundesliga Partnership with Innovative New Offerings

Renewed Collaboration Between Sportradar and Bundesliga International

Sportradar Group, a leading provider of sports data, has announced the renewal and enhancement of its longstanding partnership with Bundesliga International, the soccer portal managed by DFL Deutsche Fußball Liga. This collaboration, ongoing since 2005, is set to bring fans closer to the game through new digital innovations.

Introduction of Advanced Products Enhancing Fan Engagement

The renewed agreement aims to elevate the fan experience by integrating advanced technologies and delivering next-generation digital content tailored for the betting and gaming communities. Launching ahead of the 2025-26 Bundesliga season, these new products utilize Sportradar’s extensive data pool, which includes 3.6 million data points gathered from every Bundesliga match, to transform how supporters interact with soccer.

Key new offerings include:

• Live Playing Markets: This feature combines Bundesliga tracking data with Sportradar’s sophisticated artificial intelligence to offer approximately 240 additional real-time betting options per match, enhancing betting diversity and engagement.
• 4Sight Streaming: Designed for betting operators, this innovative tool integrates AI-driven animated graphics and insightful analytics into live match streams, enriching viewers’ understanding and enjoyment of the game through advanced streaming technology.
• Enhanced Live Match Tracker: Leveraging a fusion of tracking data and computer vision, this product offers bettors dynamic in-play betting opportunities directly through their betting apps, creating a more immersive betting environment.

These initiatives underscore Sportradar’s expertise in sports data, reflecting its coverage of around 150,000 matches across over 900 football leagues worldwide, making it one of the most comprehensive soccer content providers in the industry.

Shared Vision of Innovation Between Sportradar and Bundesliga

Patrick Mostboeck, Sportradar’s Senior Vice President of Fan Engagement, expressed enthusiasm about expanding the partnership with one of Europe’s top football leagues. He highlighted how nearly two decades of collaboration have led to the development of cutting-edge and engaging soccer experiences for fans worldwide, and how they remain committed to creating new ways to captivate audiences and add significant value to the global soccer community.

Bundesliga International’s CEO, Peer Naubert, emphasized that working closely with Sportradar aligns with their commitment to innovation. He noted that their long-term cooperation creates a solid foundation for pioneering new ideas and staying ahead in the competitive landscape, with anticipation for the impact these latest solutions will have.

Outlook for the Partnership and Industry Impact

This refreshed alliance comes shortly after another significant collaboration, where BETesporte agreed to implement Sportradar’s Bettor Sense Solution, showcasing Sportradar’s continued influence and reach within the sports betting market.