Sportradar Finalizes Acquisition of IMG ARENA, Expanding Its Global Sports Data Reach
Acquisition Completion Marks a New Chapter for Sportradar
Sportradar has officially completed the acquisition of IMG ARENA, a significant step forward for both companies. This transaction received the green light from the UK Competition and Markets Authority (CMA), clearing the way for the merger.
Details and Background of the Acquisition
At the start of the year, Sportradar, a specialist in sports data, announced plans to acquire IMG ARENA from Endeavor Group Holdings. The company emphasized that this move would solidify its leadership position in sports technology, content, and data solutions.
The UK CMA initiated a review in July to assess the potential impact of the merger on competition within the sports data sector. An official inquiry was launched on August 29 to further evaluate the acquisition.
Although the initial investigation deadline was set for October 24, the CMA approved the acquisition well in advance, enabling Sportradar to finalize the deal sooner than expected.
Financially, Sportradar will not be providing direct consideration for the acquisition. Instead, the transaction involves $225 million in financial considerations, which include $122 million in repayments by the seller to several sports rightsholders and about $103 million payable to Sportradar over the next two years.
Significant Expansion of Sportradar’s Sports Coverage
With the addition of IMG ARENA, Sportradar gains access to extensive partnerships with over 70 rights holders. IMG ARENA contributes around 38,000 official data events and 29,000 streaming events annually, spanning 14 sports across six continents. This acquisition will increase Sportradar’s coverage to more than one million matches each year.
Beyond expanding coverage, the deal improves Sportradar’s ability to create and distribute innovative sports content. The company expects a smooth integration, optimizing the monetization of IMG ARENA’s rights within its existing operations.
Financially, this merger is projected to enhance Sportradar’s adjusted EBITDA margins, boost free cash flow conversion, and drive overall growth for the company.
Leadership Perspective and Future Outlook
Carsten Koerl, CEO of Sportradar, highlighted the importance of this acquisition, describing it as a pivotal milestone that will enhance the company’s global presence. He emphasized that Sportradar is now uniquely positioned to deliver richer, more immersive data experiences to customers and fans worldwide while accelerating large-scale innovation in the sports ecosystem.
“With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
Carsten Koerl, CEO of Sportradar
In addition to the acquisition news, Sportradar has recently explored the role of artificial intelligence in combating match-fixing, demonstrating their ongoing commitment to integrity within sports.
