SGLA and SPGA Unite to Strengthen Advocacy with a Unified Voice
In recent developments from May, two prominent organizations supporting sweepstakes casinos in the U.S.—the Social Gaming Leadership Alliance (SGLA) and the Social and Promotional Games Association (SPGA)—have joined forces. Initially working alongside each other to combat mounting criticism against the sector, they have now merged to create a single entity that will represent industry operators more effectively.
Joining Forces for a Unified Approach
The merger means the SPGA will cease to function as an independent group, having been absorbed into the SGLA’s structure. This consolidation aims to present one clear and consistent voice for the sweepstakes industry, simplifying advocacy efforts and enhancing leadership. A spokesperson for the SPGA expressed pride in their members’ achievements and optimism about the future under SGLA’s continued guidance.
Challenges Faced by Sweepstakes Operators
The need for a united front comes at a time when sweepstakes operators face significant regulatory hurdles nationwide. California, a pivotal market for these businesses, recently saw legislation proposed to ban sweepstakes casinos despite strong opposition from both groups. The bill, AB 831, has successfully passed through both legislative chambers and now awaits either Governor Gavin Newsom’s approval or veto.
The SPGA has been actively advocating since its inception last September, gathering 11 founding members and engaging in public campaigns to defend the sweepstakes sector. The SGLA entered the scene earlier this year with influential members, including VGW—the parent company of popular platforms like Chumba Casino, Luckyland Slots, and Global Poker. Leadership includes former South Carolina Congressman Jeff Duncan, who has served as a prominent spokesperson.
Both organizations vigorously opposed California’s bill, with the SGLA even organizing a protest in Sacramento in early September. However, the legislation was passed unanimously by both the Senate and Assembly, signaling tough times ahead.
Continuing Legislative Battles Across States
California remains a critical battleground, and although Governor Newsom has yet to sign AB 831 into law, anticipated legal challenges and further legislative efforts are expected. Other states like Nevada, New Jersey, and New York are pursuing similar bans, with New York’s Governor Kathy Hochul still needing to enact the measure.
Additional states such as Connecticut, Louisiana, Maryland, and Montana have debated comparable restrictions, with some even issuing cease-and-desist orders to operators. Despite these pressures, numerous states have yet to regulate sweepstakes casinos strictly, and industry advocates continue to defend the dual-currency system that sweepstakes casinos use, arguing its compliance with current laws.
For the sector’s supporters, the battle over the legality and acceptance of sweepstakes casinos is ongoing and far from concluded.
