Running Rich GRAND PRIX Launches in Las Vegas Casinos
Introducing Running Rich GRAND PRIX: A New Racing Slot Experience
Competition Interactive has launched its latest creation, Running Rich GRAND PRIX, across several casino floors in Las Vegas. This innovative slot machine stands out with its unique steering wheel, blending traditional gaming with interactive elements designed to attract a younger crowd to the casinos.
A Revolutionary Casino Game Combining Racing and Slots
Described as a blend of classic kart racing fun with casino excitement, Running Rich GRAND PRIX offers players an engaging experience equipped with a full-size steering wheel, immersive racing bonus rounds, and video game-style power-ups. The game is being introduced at seven Station Casinos locations in the Las Vegas Valley. To celebrate the launch, Station Casinos and Competition Interactive are collaborating on social media campaigns, influencer partnerships, and live events throughout the summer season.
Phased Rollout Across Popular Las Vegas Casinos
The first units of Running Rich GRAND PRIX have been installed at Santa Fe Station and Palace Station. Additional venues, including Red Rock Resort, Green Valley Ranch, Sunset Station, Boulder Station, and Durango Casino, will gradually receive the game as part of a summer rollout plan.
Creative Vision Behind the Game
Keith Winters, Founder and Chief Creative Officer of Competition Interactive, expressed great pride in bringing Running Rich GRAND PRIX to Station Casinos. He highlighted that this launch marks a milestone in their mission to transform the casino environment with interactive gameplay that appeals to a new generation of players.
Positive Reception from Casinos and Players
According to CEO Paul Steelman, casino operators have welcomed the new game, recognizing the importance of drawing younger patrons to the gaming floor. Steelman noted that younger visitors often skip traditional gaming areas, such as sportsbooks and slots, favoring dining instead. This demographic’s reluctance to engage with classic slot machines posed a challenge.
Initially, the company considered developing a skill-based slot machine, but this approach did not appeal to conventional slot players. The team then focused on designing a game that could captivate both seasoned slot enthusiasts and younger audiences simultaneously.
Innovative Features Drive Player Interest
Winters shared that feedback from a diverse range of players has been very positive. The machine’s bright lights, multiple screens, and steering wheel attract attention, enticing passersby to try it out. He described Running Rich GRAND PRIX as bringing the video game console experience into the casino setting.
Future Expansion Plans
Building on the strong early response, Competition Interactive aims to extend the availability of Running Rich GRAND PRIX to casinos on the Las Vegas Strip and in the downtown area, broadening its reach to more players across the city.