Rootz Rebrands as Wildz Group, Emphasizes Expansion

July 2, 2025

News

Rootz Evolves into Wildz Group

Recently, Rootz announced its rebranding to Wildz Group, a move that unifies the company’s identity with its main online casino and sportsbook brand. This change reflects the company’s expanding presence and ongoing development in the gaming industry. Wildz Group continues to operate on its proprietary Rootz platform and manages six distinct brands: Wildz Casino, Caxino Casino, Wheelz Casino, Spinz Casino, Chipz Casino, and Tuplaus Casino.

The Reason Behind the Rebranding

The rebrand to Wildz Group acknowledges both the company’s steady growth over the past years and evolving trends within the iGaming industry. As part of its future plans, the group aims to launch additional brands before the year ends and beyond. Leadership anticipates that under the Wildz Group banner, the organization will strengthen partnerships and collaboration opportunities with suppliers and other stakeholders in the sector, fueling further expansion.

Insights from the CEO on Business Strategy

Sam Brown, CEO of Wildz Group, emphasized the prominence of the Wildz brand within the company’s portfolio. He shared that Wildz was chosen to spearhead the launch of sports betting in November due to its strong market performance and significant contribution—accounting for about half of the company’s total revenue. Since not all brands operate in every market, Wildz’s widespread recognition and loyal customer base made it the natural choice for this expansion.

Origins and Philosophy of Rootz

Rootz was established in 2018 by a team of experienced professionals from the iGaming industry. Focused on delivering innovation, Rootz built a platform combining efficient programming, clean yet engaging visuals, and captivating content to provide an exceptional online gaming experience.

A Lean Approach to Growth and Innovation

Distinguished by a commitment to quality rather than volume, Rootz emphasizes smart automation rather than workforce expansion to tackle operational challenges. This philosophy supports maintaining a small but highly skilled team dedicated to problem-solving and innovation. By integrating advanced technological solutions and closely monitoring industry trends, Rootz is well-positioned to address future challenges while driving growth.