New Research Highlights Ongoing Challenges for Gamblers Seeking Support
Stigma Around Gambling Persists in the UK
Despite ongoing public awareness initiatives and an expanding range of support options, the stigma tied to problem gambling continues to be a major challenge across the UK. A recent study by AskGamblers, published in anticipation of Safer Gambling Week 2025, reveals that many gamblers struggle to openly discuss their betting behaviors.
Shame Prevents Many from Disclosing Their Gambling Habits
In collaboration with therapist Liz Karter MBE, the survey uncovered that almost half of British gamblers downplay their sports betting to protect their personal reputation. The fear of being judged often outweighs concerns about financial losses. One-third of respondents admitted they would prefer to lose money rather than seek help for their gambling issues, and 32% expressed discomfort in asking for advice related to betting.
Karter, who has extensive experience treating gambling addiction, explains that emotional isolation remains a key obstacle in recovery. She emphasizes that gambling can be particularly challenging because, unlike substance addictions, the risks are frequently underestimated.
People often gamble more than they intend when they are feeling low, using it as a form of escapism.
Liz Karter MBE
The findings illustrate how social perceptions in the UK still associate gambling with shame. Only 47% of participants would consider discussing gambling problems if they got into debt. Approximately a quarter would seek professional help only after losing £100 or more within a week, which some experts warn may be too late for effective intervention.
Importance of Continued Public Awareness and Education
Karter highlights that the secrecy surrounding gambling addiction parallels behaviors seen in other addictions. Many struggling individuals experience intense guilt after a gambling episode, often trapping themselves in a harmful cycle that is difficult to break without external support. Unfortunately, shame prevents many from reaching out for assistance.
For someone who has gambled for a long time, their relationship with gambling can feel like a deep connection or attachment.
Liz Karter MBE
This study supports earlier research by Gamble Aware, a prominent charity focused on gambling harm. Their reports reveal that 67% of the UK population still perceives significant stigma related to gambling addiction. The charity has also noted the overwhelming presence of gambling advertisements, with 62% of respondents saying these ads are ubiquitous, and 31% recalling exposure to gambling promotions before age 17.
Experts warn that widespread accessibility of gambling, combined with social pressures and the normalization of betting activities, makes it harder for individuals to identify when recreational gambling turns harmful. Both AskGamblers and Gamble Aware agree that comprehensive public involvement and persistent educational campaigns are crucial to overcoming stigma and fostering an environment where seeking help is encouraged and regarded as a sign of resilience.
