PointsBet Expands into Alberta’s Emerging iGaming Market
PointsBet Sets Sights on Growth in Alberta
PointsBet is advancing its expansion within Canada by targeting the province of Alberta, where a fully open and competitive iGaming market is soon to be launched. The company has officially begun the provincial registration process, enabling it to initiate marketing efforts and connect with potential customers ahead of a planned full rollout later this year.
Following the Success Model from Ontario
The Alberta government is opening the market to private operators under strict provincial regulation. Residents in Alberta now have the chance to pre-register on PointsBet’s Canadian platform, giving the brand an early advantage in establishing itself. Industry analysts consider this expansion the most important since Ontario’s iGaming market opened in 2022.
PointsBet is entering Alberta through the registration framework led by Alberta Gaming, Liquor and Cannabis. This simplified process permits operators to begin promotional campaigns while finalizing their licenses, creating a vital edge by enabling early brand awareness and customer engagement.
Alberta presents a natural next step for PointsBet, which already operates a sportsbook and online casino in Ontario powered by its proprietary cloud-based wagering technology. This same platform will support the Alberta launch, offering features such as live in-play betting, racing wagers, and an expanding collection of casino games to a fresh audience.
The Promise of Alberta’s iGaming Market
Scott Vanderwel, CEO of PointsBet Canada, highlighted that Alberta’s transition to a regulated open market will increase player choices, enhance consumer protections, and help redirect players from unlicensed offshore sites. The company has tailored its Canadian operations to meet local preferences while benefiting from the expertise of its Canadian team.
“We are thrilled to bring our sportsbook and online casino offerings to Alberta residents, combining fast, reliable services with responsible gaming tools and local industry knowledge,” said Vanderwel.
The upcoming market launch in Alberta has generated substantial interest among operators. Regulators report strong engagement from prominent brands already established in Ontario, including major players expected to apply for licenses. This competitive environment aligns with government goals to emulate Ontario’s success by attracting multiple licensed operators and generating new revenue streams.
Despite the crowded field, PointsBet is confident that its Canada-centric approach, local staffing, and commitment to delivering safe, engaging gaming experiences position it well to gain and sustain a loyal player base in Alberta.
