Play’n GO Expands Into Land-Based Casinos Through Exclusive Genting Partnership
Play’n GO Enters Land-Based Casino Scene
Play’n GO, a renowned name in casino gaming, has taken a significant step by introducing its game portfolio into physical casinos for the first time in its two-decade history. This move marks the company’s entrance into the land-based gaming market.
Launch of BOOM Slots and Popular Titles at Genting Venues
The launch features BOOM Slots, a specially designed cabinet created exclusively for Genting casinos, bringing 13 of Play’n GO’s most celebrated titles to the land-based environment. Among the featured games are fan favorites like Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100, and Buildin’ Bucks.
Trial Success and Expansion Across UK Genting Casinos
Play’n GO’s games have been part of a trial at Genting’s flagship location, Resorts World Casino in Birmingham, for over six months. Following the positive reception, their rollout is extending to more than 30 Genting properties across the UK, including Genting Stratford, London’s largest casino. This full expansion is on track to be completed by December.
Leadership Perspectives on the New Venture
Johan Törnqvist, CEO and co-founder of Play’n GO, described this launch as a milestone that fulfills a shared vision with Genting: to bring premium online casino content to land-based floors worldwide. He highlighted the company’s commitment to delivering innovative and engaging gaming experiences universally, marking physical casinos as a fresh frontier for Play’n GO.
Recent Game Releases and Future Prospects
Beyond this partnership, Play’n GO recently introduced Rosy Orbit Treasure Turn, a fairy-tale themed slot featuring a small, rose-covered planet. While it remains uncertain if this game will soon be available in physical casinos, it showcases the company’s continued innovation in slot design.
Industry Insights on the Collaboration
Törnqvist emphasized that the land-based games initiative aligns perfectly with Play’n GO’s brand identity and mission. He expressed optimism about the worldwide potential, envisioning tens of thousands of cabinets outfitted with their content globally. He also commended Genting as a strong collaborator and expressed enthusiasm for deepening their partnership following the successful UK rollout.
Genting’s Strategic Positioning in a Competitive Market
Stuart Armstrong, product director at Genting, pointed out the significance of differentiation in the fiercely competitive land-based casino sector. He noted that the exclusive BOOM Slots product offers a distinctive gaming experience that elevates Genting’s market standing. Armstrong also praised Play’n GO’s innovative spirit and swift execution in realizing the BOOM Slots concept.
