Mohegan Appoints Guy Greene as New Chief Marketing Officer for Digital Division
Introduction to Mohegan’s New CMO
Mohegan has officially appointed Guy Greene as the chief marketing officer for its iGaming sector, known as Mohegan Digital. This move aligns with the company’s strategy to strengthen its presence in the expanding digital gambling landscape.
Strategic Leadership Amid Growth
Guy Greene has been carefully selected to lead marketing initiatives for Mohegan Digital as the division experiences rapid growth. The role includes overseeing a broad range of markets and gaming products, including sports betting and online casinos, under multiple brand names.
Responsibilities and Goals
In his new position, Greene will manage the marketing strategies for the current digital brands. His duties encompass creative direction, social media management, and fostering community engagement. A key focus of his work will be to distinguish Mohegan Digital’s offerings in a highly competitive market.
Leadership Perspective
Rich Roberts, President of Mohegan Digital, expressed enthusiasm about Greene’s appointment. He highlighted Greene’s expertise and past successes as vital for guiding the company’s evolving marketing efforts. Roberts emphasized that Greene’s leadership will help drive innovation, enhance brand presence, and maintain a competitive edge in the fast-changing iGaming and online sports betting arenas.
Current Brands and Market Position
Mohegan Digital currently operates several online platforms, including the Mohegan Sun Online Casino in Connecticut, the Mohegan Pennsylvania Online Casino, PlayFallsViewCasino.com in Ontario, Canada, and the newly launched Mohegan Pennsylvania Online Sportsbook.
Future Directions
Moving forward, Greene’s role will focus on leveraging data analytics and technological advancements to boost player acquisition and retention. His efforts aim to sustain and increase the commercial success of both existing and upcoming digital brands under Mohegan’s umbrella.
