MIXI Increases Its Stake in PointsBet to 66.43% Amid Takeover Battle

MIXI Strengthens Its Hold on PointsBet

MIXI Australia, a branch of the Japanese technology company MIXI, has expanded its ownership in the Australian sportsbook operator PointsBet. This move demonstrates MIXI’s strong commitment to acquiring PointsBet, despite competition from rival bidder Betr.

Growing Shareholding and Strategic Acquisitions

MIXI Australia has grown its stake in PointsBet from 61.58% to 66.43%. This increase was achieved through purchasing shares on the market at AUD 1.25 each and accepting takeover offers, in line with conditions outlined in its July bidder’s statement.

As of September 12, 2025, MIXI controls 230,893,535 PointsBet shares, giving it a significant voting majority in the company. The firm aims to solidify its position despite ongoing challenges from competitor Betr.

Betr’s Offer and PointsBet’s Response

Betr Entertainment also sought to acquire PointsBet, proposing an all-stock deal that would exchange more than four Betr shares for every PointsBet share. Betr claimed this approach would unlock substantial synergies and create additional value for Australian shareholders.

However, PointsBet’s leadership favored MIXI’s cash-based offer, valuing its security and immediacy. Although PointsBet initially resisted MIXI’s takeover with the help of its own shareholdings, MIXI has persisted in increasing its share.

Due to the competitive and extended nature of the bidding war, PointsBet has decided against appointing a Betr representative to its board, aiming to prevent conflicts of interest during this period.