Merkur Finalizes Acquisition of Gaming Arts, Reinforcing Its Return to the US Market
Merkur Completes Acquisition of Gaming Arts
German gaming company Merkur has officially finalized its purchase of Gaming Arts, LLC, a prominent gambling technology provider based in Las Vegas. This acquisition, initially announced earlier in the year, received approval from the Nevada Gaming Commission, marking a significant milestone for Merkur’s strategy to re-establish itself in the US gaming market.
Significant Step for Merkur’s US Market Re-Entry
Merkur confirmed that the transaction closed on September 15, 2025. The company views this move as a crucial step in strengthening its footprint beyond European borders and expanding its reach in the American gaming industry.
Gaming Arts is widely recognized in the US gaming sector for its innovative slot machines, bingo, keno, and other gaming solutions. Merkur emphasized the company’s strong compliance track record and in-depth understanding of the US regulatory environment, which will be instrumental in Merkur’s successful expansion.
With licenses spanning over 155 jurisdictions, Gaming Arts brings substantial operational experience and market access that Merkur plans to leverage as it reintegrates its cabinets and products into the US market.
Mutual Benefits and Growth Opportunities
The leadership teams from both companies expressed enthusiasm about the acquisition’s potential. Dominik Raasch, a member of Merkur’s management board, noted that this deal enables Merkur to distribute its products directly across numerous US states, following the company’s licensing approval in Nevada.
Raasch highlighted that the collaboration represents a vital expansion of Merkur’s international presence, allowing the company to enter diverse US markets effectively.
Robert Ziems, CEO of Gaming Arts, echoed this positive outlook, stating that Merkur’s expansive global resources provide a strong foundation to support the continued innovation and growth of Gaming Arts.
He described the partnership as a transformative opportunity that positions Gaming Arts to deliver cutting-edge gaming products with enhanced execution capabilities.
Lars Felderhoff, chairman of Merkur Group’s management board, further emphasized that the acquisition opens new doors for growth in North America, strengthens internal synergies within the Merkur Group, and contributes significantly to the company’s global expansion efforts.
Recent Security Challenges in the Industry
Amid these developments, Merkur recently experienced a cybersecurity breach, raising concerns about data protection within the gambling sector. Similarly, Boyd Gaming suffered a security incident in which sensitive employee information was compromised. These events underscore the ongoing challenges gaming companies face in safeguarding data as the industry evolves.
