Menace’s Innovative Strategy to Cut Costs and Control Its Audience Yields Remarkable Results

Introduction to Menace’s Market Entry and Cost Reduction

Menace, a fresh face in the iGaming landscape, has reported an impressive twelvefold decrease in its customer acquisition expenses shortly after its market debut. This success is credited to the company’s novel media strategy, which sets it apart from conventional operators.

Building a Strong Media Presence Before Launch

Since its launch in November, Menace has capitalized on a pre-existing media footprint, drawing nearly 3 million followers and generating an extraordinary 2 billion media impressions before officially entering the market. Unlike most competitors who rely heavily on affiliates and paid third-party advertising, Menace focused on cultivating its media channels organically.

Ownership of Media Channels as a Cost-Efficient Model

By prioritizing its proprietary media assets over rented advertising space, Menace achieved a cost per thousand impressions (CPM) that is twelve times lower than traditional paid media methods. This strategic move not only reduces costs but also offers a sustainable advantage as the company continues to grow.

Philosophy of Owning Attention

Dmitry Belianin, Menace’s founder, highlights the company’s commitment to owning its audience’s attention rather than leasing it. This approach is seen as a cornerstone of their business model, allowing Menace to sidestep escalating media costs and diminish dependence on external advertising channels.

Benefits Beyond Cost Savings

Owning their media platforms also enables Menace to lower reliance on external traffic sources, enhance the lifetime value of their customers, and effectively operate within regulated markets. This strategy aligns well with the increasing demand for gaming in compliant environments, positioning Menace for sustainable growth.