LiveScore Bet Launches Safer Gambling Initiative with Dimitar Berbatov
Introduction to the Play With Control Campaign
LiveScore Bet has introduced a new responsible gambling campaign titled Play With Control, featuring their European ambassador, Dimitar Berbatov. The campaign focuses on the importance of understanding and respecting personal boundaries when engaging in betting.
Preparing for Responsibility Before the Game
This campaign arrives in conjunction with Safer Gambling Week, an annual effort dedicated to promoting responsible gambling habits and financial control among players. Former Premier League star Dimitar Berbatov, known for his calm demeanor, leads this initiative.
Through a brief promotional video, Berbatov shares insights into his approach to success, emphasizing that maintaining control, especially under pressure, is crucial both in sports and gambling. He attributes his on-field discipline to thorough preparation, focused mindset, and awareness of his limits — values that LiveScore Bet aims to extend to the betting community.
Berbatov explains that his strategy involves envisioning various possible scenarios and preparing to respond accordingly, which helps him stay composed and in control.
“The preparation begins long before the event itself. The night before a game, I consider who we face, the players involved, and their recent performances. Control starts in the mind.”
— Dimitar Berbatov
He also highlights that pressure can lead to rash decisions, advising others to remain calm, take deep breaths, and maintain control in stressful situations.
LiveScore Bet Promotes Mindful and Controlled Betting
LiveScore Bet underscores that the principles Berbatov applies on the pitch—calmness, preparation, and control—are equally relevant in gambling. Berbatov’s remarkable composure, exemplified by his flawless penalty record, serves as inspiration for responsible betting behavior.
Sam Sadi, CEO of LiveScore Group, shared his perspective, noting that while many customers are passionate sports enthusiasts, the company’s responsibility is to ensure this enthusiasm does not lead to harm. The Play With Control campaign encourages bettors to approach wagering deliberately and safely.
According to Sadi, adopting a thoughtful mindset, understanding the odds, and utilizing support tools are key to gambling responsibly. He praises Berbatov as an ideal figure to champion this important message.
