Las Vegas Launches Major City-Wide Discount Campaign to Boost Tourism
Las Vegas Unveils City-Wide Discounts to Attract Visitors
Las Vegas is launching its inaugural city-wide discount initiative to stimulate tourism following a continuous decline in visitor numbers. This new campaign aims to reignite interest among travelers by offering substantial savings across the city.
Details of the 5-Day Sale Event
The Las Vegas Convention and Visitors Authority (LVCVA) has announced “The Fabulous 5-Day Sale,” set to take place from September 22 to September 26. During this period, tourists can enjoy exclusive promotions on hotels, attractions, dining, and entertainment. This effort is part of a broader $35 million “Welcome to Fabulous” marketing campaign designed to emphasize Las Vegas’s affordability and excitement amid an 8% decline in tourism this year, including a sharp 12% drop in July.
City-Wide Collaboration to Promote Value
The campaign highlights the wide range of budget-friendly options across the city, including the Strip, downtown, and nearby resorts. This coordinated effort marks the first time Las Vegas has pooled resources to offer a comprehensive sales event, aiming to reposition the city as an accessible and vibrant vacation destination.
Attractive Discounts Across Attractions and Accommodations
Discounts currently available include 20% off tickets to the High Roller observation wheel, reduced prices for gondola rides at The Venetian, and half-price green fees at The Strat’s Atomic Golf. Adventure seekers can take advantage of unlimited zipline rides at Fremont Street’s Slotzilla for $69. Additionally, visitors can explore over 50 hotel packages, along with special deals on shows, dining, and drinks. There are also exclusive offers targeted specifically at local residents.
Extensive Marketing Efforts Amplify the Campaign
The official website features a countdown to the event and promotional videos starring popular social media influencers showcasing attractions and deals. Organizers note that some discounts may include blackout dates or limited availability.
Highlighting ‘Welcome to Fabulous’ Across the City and Beyond
The sale builds upon the earlier phases of the “Welcome to Fabulous” campaign launched earlier this month. These included a national television commercial aired during the NFL season opener, illuminated advertisements throughout Las Vegas, a 3D billboard display in Times Square, and an engaging arrival experience at Harry Reid International Airport featuring music, live performances, and themed lighting. Further promotion was visible with a tunnel display at Allegiant Stadium during a Raiders game, emphasizing the campaign’s focus on spectacular entertainment.
Goals to Revitalize Tourism Before 2026
The LVCVA aims to boost visitor numbers this fall and maintain momentum as they prepare for increased convention bookings and group travel expected in 2026. By offering widespread discounts combined with strong advertising efforts, Las Vegas hopes to counter perceptions of being costly and to reaffirm its status as a premier destination for both leisure and business travelers.
