KSA Cracks Down on Social Media Influencers Promoting Illegal Gambling
Authorities Target Influencers for Advertising Unlicensed Gambling
Recently, the Kansspelautoriteit (KSA), the regulatory body overseeing gambling in the Netherlands, identified three social media influencers who violated gambling regulations by promoting unlicensed gambling services. These advertisements did not comply with existing legal requirements.
Details of the Enforcement Action
The influencers named Stiefunspeelt, Turcos, and Buurtwachtt shared content across various social media channels encouraging followers to visit gambling websites that lack proper licensing within the Dutch regulatory framework. They were instructed to remove all related content within 48 hours.
If the influencers fail to comply or continue such practices, they face fines up to EUR 25,000 for each violation, with a maximum cumulative penalty of EUR 75,000. These individuals have a history of similar breaches.
Broader Context of Influencer Marketing and Gambling Regulations
Illegal promotion of gambling through influencer marketing is a challenge not only in the Netherlands but worldwide. For example, in New Zealand, several influencers were penalized for advertising unauthorized gambling services.
KSA’s Response and Ongoing Efforts
The KSA views unauthorized gambling promotion as a threat to licensed operators and consumer protection. In response, it is enhancing its ability to monitor social media for violations, allowing quicker detection and enforcement.
Additionally, the regulator is scrutinizing how licensed gambling companies use influencer marketing. Dutch law enforces strict rules around gambling advertisements, prohibiting celebrities and influencers from promoting gambling products, regardless of licensing status.
International Trends and Future Penalties
Some countries are introducing even tougher punishments for influencers promoting illegal gambling. Notably, Kazakhstan is considering criminalizing such promotional activities to further deter unlawful advertising.
