High Roller Unveils Kassuuu Casino, Tailored Specifically for Finnish Players

Introduction of Kassuuu Casino

High Roller Technologies has launched a new online casino brand named Kassuuu, designed exclusively to cater to the Finnish gaming audience.

Meaning Behind the Brand

The name Kassuuu holds special significance. “Kassu” is a Finnish word meaning “casino,” and “KASSUUU” is an expression of excitement one might shout after hitting a jackpot, symbolizing celebration and thrill in gaming.

Core Philosophy and Brand Vision

Sara Nunes, the Managing Director and Chief Commercial Officer for Finland at High Roller, described the inspiration behind the brand. She emphasized how Kassuuu aims to embody the exhilaration players experience during big wins while maintaining simplicity through clear language in promotions, responsible gaming commitments, and rewarding jackpots.

What Sets Kassuuu Apart

Though a new entrant, Kassuuu distinguishes itself by delivering a localized gaming experience tailored to Finnish players. The casino emphasizes trusted payment methods, responsible gameplay, and exclusive VIP experiences, all reflecting the established values associated with the High Roller brand.

Commitment to the Finnish Market

Launching Kassuuu marks a significant step for High Roller in providing entertainment that resonates with local culture and humor. The company is dedicated to building long-term trust and engagement with the Finnish community through this bespoke offering.

Ongoing Expansion Efforts

High Roller continues to pursue growth in key international markets. Notably, the company is also expanding its footprint in North America with strategic moves into markets like Ontario, Canada, demonstrating its ambition to broaden its global presence.