Inspired Launches Vantage Terminals in Jenningsbet Shops

Inspired Partners with Jenningsbet to Enhance Retail Gaming Experience

Inspired Entertainment, a prominent provider of gaming content and technology solutions, has entered into a new partnership with Jenningsbet, the largest independent retail bookmaker in the UK. This collaboration involves Inspired supplying Jenningsbet with state-of-the-art gaming products to elevate customer engagement across their outlets.

Deployment of Vantage Terminals Across Jenningsbet Locations

As part of the deal, Inspired will equip Jenningsbet shops nationwide with its innovative Vantage terminals. These terminals are designed to boost player interaction and provide Jenningsbet with a competitive edge in the retail gaming market.

Jenningsbet, established in 1961, has built a reputation for integrity and excellence within Great Britain’s betting industry. The family-run business operates roughly 200 licensed betting shops throughout the UK, continually striving to captivate a wide audience.

The rollout plan includes installing approximately 570 Vantage terminals in about 144 Jenningsbet venues, with the deployment expected to begin in the year’s final quarter.

Commitment to Exceptional Customer Experiences

Inspired Entertainment highlights this partnership as a reflection of its mission to empower leading gaming operators worldwide with advanced gaming solutions. Brooks Pierce, CEO of Inspired Entertainment, expressed enthusiasm about collaborating with the UK’s largest independent bookmaker and supporting their growth initiatives.

“We are excited to work alongside Jenningsbet’s team to ensure a smooth terminal rollout and to contribute to their continued success,” stated Brooks Pierce.

Greg Knight, Jenningsbet’s CEO, also welcomed the partnership, emphasizing that the introduction of Vantage terminals aligns with the company’s goal of delivering exceptional and innovative customer experiences.

“This collaboration underscores our dedication to providing top-tier experiences and maintaining a leadership position within the industry,” remarked Greg Knight.

Industry Concerns Over Proposed Betting Tax Increase

Separately, the UK horse racing sector is opposing the government’s proposed betting tax increase, citing potential severe consequences. The British Horseracing Authority (BHA) warns that raising the remote gambling duty could inflict financial damage estimated at £330 million (about $440.8 million) over five years and result in significant job losses.