Glitnor Transitions to LCKY Group, Marking a New Chapter in Its Journey

Glitnor’s New Identity: Introducing LCKY Group

Glitnor Group, known for its portfolio of popular casino brands across Europe and North America, has announced a significant change in its branding. The company is moving forward with a rebrand under the new name, LCKY Group, a name that more closely aligns with its core values and vision.

Celebrating the Beginning of LCKY Group

The rebranding initiative was officially shared through the company’s announcement, marking a pivotal step in its development. The new brand is intended to showcase the group’s clear vision, strong ambitions, and dynamic approach.

To celebrate this transition, a special event was held on January 14, where team members enjoyed themed treats like cakes and pastries decorated with the LCKY branding. Decorations also included balloons highlighting the new company name, symbolizing the dawn of a fresh era.

Looking ahead, the celebrations will continue with a prestigious gathering planned for ICE Barcelona on January 19. This event will bring together partners, clients, and industry professionals to commemorate the launch of the LCKY Group identity.

A Seamless Progression for the Company

Richard Brown, CEO of LCKY Group, described the rebranding as a natural progression that embodies the company’s existing spirit. He emphasized that LCKY Group better communicates their ambitions, company culture, and the brands they are developing.

Brown expressed confidence in the company’s future direction and eagerness for the upcoming opportunities. The company also announced that the full rebranding process will be completed shortly and encouraged followers to stay connected for further updates about LCKY Group.