Glitnor Group Partners with Kambi for Enhanced Sportsbook Solutions
Glitnor Group Selects Kambi as New Sportsbook Partner
Glitnor Group, a global company specializing in iGaming and sports betting, has announced a significant new collaboration with Kambi, a leader in sports betting technology. This partnership marks Kambi’s replacement of Glitnor’s previous B2B sportsbook provider, establishing a fresh, strategic alliance.
Expanding Market Reach with Kambi’s Advanced Technology
Under this agreement, Kambi will deliver its cutting-edge sportsbook platform and technology solutions to Glitnor across various regions in Europe and the Americas. This enhancement is set to boost Glitnor’s portfolio, which includes brands like Lucky Casino, Happy Casino, Flax Casino, and One Casino, targeting key markets such as Sweden, the Netherlands, and Ontario.
Kambi’s sophisticated betting engine, AI-driven trading capabilities, innovative bet-building tools, and strong compliance management are expected to provide significant advantages to Glitnor’s operations and player experience.
A Strategic Partnership with Long-Term Potential
Since its inception in 2018 by industry experts, Glitnor Group has positioned itself as a prominent player in the gaming industry. Seeking further expansion, Glitnor’s CEO, Richard Brown, emphasized that partnering with Kambi was an obvious step due to their technological expertise.
Brown highlighted that Kambi’s advanced technology and proven performance foundation will support delivering a high-quality, seamless sports betting experience and help Glitnor achieve sustained growth in important markets.
Similarly, Kambi’s CEO, Werner Becher, expressed enthusiasm about welcoming Glitnor, noting that their multi-jurisdictional turnkey sportsbook solution is designed to foster growth, ensure regulatory compliance, and offer players an exceptional betting experience.
Recent Growth and Leadership Updates
This partnership follows closely on the heels of Glitnor securing a major investment totaling $64.2 million from HG Vora Capital Management. This capital infusion aims to strengthen Glitnor’s position and support its expansion efforts within regulated markets across Europe and the Americas.
In addition, Kambi recently appointed Michelle Unsworth, formerly of The Walt Disney Company, as their new Chief People Officer. In her role, Unsworth is responsible for leading the company’s global human resources strategy, further supporting Kambi’s growth ambitions.
