GiG Shifts Focus Away from Sweepstakes Brands to Regulated Markets

GiG Revises Strategy Amid Industry Changes

GiG Software is preparing for a significantly different trajectory in 2025 than initially planned. Richard Carter, the company’s CEO, revealed during the Q2 earnings call that the firm has adjusted its approach in response to evolving market conditions.

Moving Away from Sweepstakes Brand Launches

Carter explained that GiG is encountering new challenges within the sweepstakes sector. As a result, the previously planned introduction of five new sweepstakes brands has been postponed indefinitely. Instead of focusing on sweepstakes, the company will direct its growth efforts towards regulated markets, with a particular emphasis on Brazil.

Prioritizing Reliable Partners Over Uncertain Ventures

The decision to move away from sweepstakes is largely due to concerns about the reliability and commitment of potential partners in this sector. Carter highlighted that local partners in Brazil’s regulated market have demonstrated strong dedication and alignment with GiG’s goals, in contrast to the hesitant stance of some sweepstakes operators.

He questioned the value of investing time and resources into launching brands with partners who lack firm operational commitments, emphasizing that focusing on expanding in promising regulated markets presents a clearer path for growth.

Focus on Growth in Brazil and Higher-Quality Opportunities

Carter pointed out that investing in a rapidly growing market like Brazil, especially with a top-tier operator eager to invest heavily in marketing, is a more lucrative and reliable option. He believes this shift will yield significantly greater revenue than the five sweepstakes launches combined.

While stepping back from sweepstakes might seem like a compromise, GiG’s leadership feels confident that partnering with more dependable clients will ultimately be more rewarding for the company’s future.