Genius Sports Advances Innovation Through Acquisition of Sports Innovation Lab
Genius Sports Strengthens Its Innovation with Key Acquisition
Genius Sports Limited, a prominent partner in data, technology, and broadcasting for sports and betting industries, has successfully acquired Sports Innovation Lab, a leader in data analytics and fan insights.
Combining Strengths to Transform Sports Media
On September 18, Genius Sports completed the acquisition of Sports Innovation Lab for an undisclosed amount. This strategic move enhances Genius Sports’ media capabilities by merging its official league data with Sports Innovation Lab’s advanced fan intelligence platform.
The partnership aims to create a comprehensive, real-time fan engagement platform that delivers a complete perspective on the fan journey. By merging on-field data with off-field fan behavior, the combined entity will offer the most extensive fan database in sports and entertainment.
This integration empowers brands and agencies to target sports fans with exceptional accuracy, enabling marketers to capitalize on critical moments during sports events to deliver impactful campaigns and personalized experiences.
The acquisition is set to redefine how marketers connect with sports enthusiasts, providing Genius Sports’ partners with deeper insights into fan behaviors and unlocking novel sponsorship opportunities, especially as sports sponsorships continue to grow in importance.
A Significant Milestone in Genius Sports’ Expansion
Mark Locke, CEO of Genius Sports, described the acquisition as a pivotal moment for their media division. He highlighted that combining official sports data with sophisticated fan analytics will provide their partners with powerful tools to better understand and engage fans.
By integrating comprehensive official sports data with leading fan intelligence, we are building a stronger foundation to help our partners engage with fans more effectively at scale.
Mark Locke, CEO, Genius Sports
Locke also emphasized that this acquisition will transform the media business, opening new avenues for growth through access to an established consumer ecosystem.
Josh Walker, CEO of Sports Innovation Lab, expressed enthusiasm about joining forces with Genius Sports, praising the company’s visionary approach. He noted that the collaboration will enable both organizations to expand their reach globally and enhance the value delivered to clients and partners.
