Games Valley’s Ariel Reem: Evolving Beyond Traditional Game Aggregation
New Leadership and Vision at Games Valley
In December, Ariel Reem took the helm as CEO of Games Valley, a prominent aggregation platform in the iGaming industry. With extensive experience operating in highly regulated markets, Reem shared his insights on the evolving role of game aggregators, Brazil’s emerging regulated landscape, and the challenges operators will face in the coming year.
What Drew Ariel Reem to Games Valley?
Reem was motivated by the company’s promising foundation and the timing of his appointment. Games Valley has developed a robust aggregation platform and a strong network of suppliers, but it is still in the early stages of significant growth. The opportunity to guide this transformation was a key factor in his decision.
Having seen both the strengths and weaknesses of aggregation firsthand, Reem believes Games Valley is well-positioned to simplify integration processes, foster smarter expansion, and provide operators with the flexibility needed as regulations evolve. The company benefits from a modern platform free from outdated technology, allowing it to focus on differentiation and invest heavily in delivering enhanced value to partners through 2026 and beyond.
Standing Out in a Competitive Aggregation Market
The aggregation market has become highly competitive, and merely offering a vast selection of games is insufficient. Since operators can access similar content from multiple providers, the real advantage lies in becoming a collaborative partner rather than just a content middleman.
Reem highlights the importance of offering tailored, localized game portfolios that resonate with diverse markets. Games Valley incorporates market intelligence within its platform, enabling operators to access precise data on game performance, market trends, and opportunities. This actionable insight helps optimize profitability through metrics such as player retention and lobby design.
Efficiency in onboarding is another priority, with technology like AI-driven wizards enabling operators to launch within 24 hours. The focus remains on understanding operator needs to facilitate intelligent scaling, transforming relationships beyond simple content aggregation.
The Growth of Brazil’s Regulated Market
With Brazil licensing Games Valley, Reem reflected on the country’s first year under regulation. Since the framework’s introduction, the licensed operator count has grown rapidly from 14 to over 80. This showcases both the market’s appeal and its swift advancements toward professionalism.
While initial challenges like KYC and onboarding caused some friction, familiarity and process improvements have smoothed these hurdles. Brazil has become one of Games Valley’s key markets, viewed as a leading jurisdiction with vast potential. The company anticipates accelerated growth and opportunities there moving forward.
Key Challenges Facing Operators in 2026
Operators today face tightening margins due to rising taxes and stricter compliance in regulated markets, making operational efficiency essential. Leveraging data analytics to promote high-performing games and optimize revenue streams is critical.
Moreover, operators compete not only with other iGaming providers but also with an array of digital entertainment such as streaming platforms, video games, and emerging technologies like crypto trading. Success depends on delivering engaging, well-crafted experiences that attract and retain players, surpassing the basic function of wagering.
Future Goals for Games Valley
Looking ahead, Reem envisions Games Valley transcending content provision to become a pivotal growth partner for operators. The company aims to harness its technology-driven approach to help clients confidently enter new regulated markets and maximize their performance from day one.
Supporting multiple regulated regions as a foremost data insights aggregator is central to this vision. Success will be measured by operators viewing Games Valley as integral to their strategic growth and customer engagement, not just as a game supplier, indicating the delivery of significant value.
