Gambly and Unabated Join Forces to Launch Gambly Ventures
Introduction to the Merger
Gambly, known for its AI-driven sports betting assistance, has combined efforts with Unabated, a leader in innovative bettor tools. This merger has given rise to a new entity named Gambly Ventures.
Strategic Integration of Expertise
The collaboration merges Gambly’s AI-powered betslip technology with Unabated’s diverse betting tools, aiming to enhance the betting journey for users. Gambly Ventures is set to cater to both casual bettors, who appreciate AI-enhanced guidance, as well as dedicated bettors looking for a competitive edge.
Gambly was established by DFS experts Cal Spears and Jonathan Bales, while Unabated’s founding members include Jack Andrews, Matt Snyder, Peter Jennings, Kevin Cassata, Rufus Peabody, and Dan Fabrizio. Their longstanding cooperation naturally evolved into this partnership.
Post-merger, Gambly and Unabated will continue operating as distinct brands while collaborating under the Gambly Ventures umbrella.
Comprehensive Market Coverage by Gambly Ventures
Leaders from both companies have voiced optimism about the merger’s potential benefits. Cal Spears highlighted challenges in the gaming affiliate sector but expressed confidence that their combined strengths would help capture growth opportunities, especially in emerging areas like prediction markets.
Prediction markets generate billions in revenue and are expanding as established operators target over 20 new states. Gambly’s AI capabilities coupled with Unabated’s data infrastructure position them well for this expansion.
Jack Andrews emphasized that the merger allows their team to continue serving advanced bettors while enhancing their offerings to empower more bettors to make informed wagers. He described the union as a mutually beneficial collaboration that harnesses engineering excellence and innovative product development.
Jonathan Bales, now the chief strategy officer of Gambly Ventures, shared that their goal is to streamline the process from considering a bet to actually placing it. He underscored that combining Gambly’s technology and Unabated’s tools will enable the new company to address the entire sports betting market effectively.
