Gambling Advertising Continues on London Transport Despite Mayor’s Ban Promise
Background on the Gambling Ad Ban Pledge
London’s Mayor Sadiq Khan had promised before his election to prohibit gambling advertisements on the city’s public transport system, Transport for London (TfL). However, in spite of this commitment, gambling companies have continued to place ads extensively, spending more than $6 million on TfL ads since the pledge was made.
Current Situation: Continue Growth of Gambling Ads on TfL
Although Mayor Khan vowed in 2021 to stop gambling promotions across all TfL vehicles and stations, the number of gambling advertisements has actually increased. Reports from media outlets, including the Guardian, reveal that over 500 gambling ad campaigns have been run on TfL since the promise, with a total expenditure of about £4.6 million (approximately $6.2 million). This year alone has seen 223 campaigns, which is more than double the number seen last year as disagreements with Westminster over advertising regulations persist.
Government Review and Criticism of Delays
A spokesperson for Mayor Khan indicated that the government is reviewing how to address the harms caused by gambling, including looking into the role advertising plays. The mayor will assess potential actions after this review concludes, though no official review appears to be underway at present. This lack of progress has led to public criticism, with many feeling the mayor has not fulfilled his prior election promise.
Reasons Behind the Delay in Implementing the Ban
The UK’s Department for Digital, Culture, Media and Sport (DCMS) generally collects evidence to shape gambling policies. However, there is currently no active investigation specifically focused on the connection between gambling advertising and harm, which contributes to the delay in enforcing the ban.
It has been suggested that Mayor Khan might be cautious about pursuing a ban without strong governmental evidence, fearing potential legal challenges. This contrasts with his earlier ban on junk food ads, which was supported by widely accepted criteria and clear evidence of harm.
Calls for Immediate Action from London Councils and Advocacy Groups
Despite the hesitation, seven London councils have called on the mayor to proceed with blocking gambling ads. Recently, five additional boroughs joined the Coalition to End Gambling Ads (CEGA) in urging action. A CEGA representative questioned whether the mayor must wait for central government direction.
Advocate Nick Harvey stated that the mayor should uphold his 2021 promise and eliminate gambling ads on TfL immediately. He pointed out that many English councils have banned such ads without legal issues and emphasized that every day of delay increases the risks of gambling-related harm to London families.
