Flutter Tech4Good Awards 2025 to Boost Adult Physical Activity Initiatives
Introduction to the Flutter Tech4Good Awards 2025
Flutter Entertainment, a leading name in the global gaming industry, has announced the launch of the Tech4Good Awards 2025. This new program aims to spotlight and support innovative sports-related solutions that promote physical activity among adults.
Encouraging Adult Fitness Through Collaboration
The Tech4Good Awards 2025 is a collaborative effort between Flutter Entertainment, Alpha Hub, and Beyond Sport. The initiative focuses on discovering technology-driven projects that use sport and exercise to foster healthier and more active communities.
Recent research reveals that nearly 31% of adults worldwide do not engage sufficiently in physical activity. This inactivity is contributing to increased physical and mental health challenges globally, highlighting the urgent need for solutions that motivate adults to adopt more active lifestyles.
The awards program is open to a wide range of applicants, from grassroots movements to scalable tech platforms, provided their ideas show promise in tackling adult inactivity.
Recognizing and Supporting Leading Solutions
Flutter and Beyond Sport plan to honor five standout organizations that demonstrate exceptional use of technology to inspire adults to exercise. Recipients of the awards will share a total of A360,000 in funding to help advance their projects.
Beyond financial support, winners will benefit from a tailored support program designed to amplify their reach and effectiveness. Eligible applicants include charities, startups, social enterprises, and other mission-oriented groups committed to public health and promoting physical activity through technology.
Harnessing Technology for Positive Change
Kerry McNally, head of communities and engagement at Flutter, emphasized that the Tech4Good Awards exemplify the company’s dedication to harnessing technology for social good, in line with its Positive Impact Plan.
“By backing innovative, tech-driven solutions, we aim to inspire healthier, more active communities and address the growing challenges of physical inactivity. Leveraging the Flutter Edge, were proud to support organizations that are using technology to deliver meaningful, long-term impact on health and wellbeing.”
Kerry McNally, Head of Communities and Engagement, Flutter
How to Apply
Applications for the Flutter Tech4Good Awards 2025 are currently open, with a deadline set for October 31, 2025. Interested parties can find additional details on the Beyond Sport website.
