Flutter Brazil’s CEO Discusses Future Plans and Market Developments
Flutter Brazil’s New Office Marks a Key Advancement
Flutter Brazil recently inaugurated its new headquarters in São Paulo, located in the bustling financial district of Faria Lima Square. Spanning 731 square meters, this office highlights the company’s strong commitment to the rapidly expanding betting market in Brazil. João Studart, CEO of Flutter Brazil, views this expansion as a testament to the company’s enduring confidence in the region’s potential.
A Growing Company with a Strong Local Presence
Following Flutter Entertainment’s acquisition of NSX Brasil, which included the popular local brand Betnacional, Flutter Brazil has seen significant growth. The organization now employs over 400 people, blending international experience with deep local insights. The company utilizes a hybrid working model with physical offices in São Paulo and Recife, along with remote teams spread across Brazil.
The new office, designed by renowned Brazilian architectural firm Athié Wohnrath, emphasizes collaboration, sustainability, and a passion for sports. It features unique elements like a football-themed conference room and a lounge designed like an arena with a bar, enabling employees and visitors to enjoy live sports events together, fostering a strong community atmosphere.
“The new office embodies our dedication to fostering an environment of continuous growth for our team and for the broader market in which we operate,” said João Studart.
Studart emphasized that Brazil’s gambling industry is moving into a stage of consolidation. He believes that companies focusing on integrity and consumer needs will be the most successful. Flutter Brazil’s principles position the company well to leverage upcoming trends and maintain its leadership in the regional market.
Brazil’s Gambling Market is Rapidly Developing
Beyond the physical expansion, CEO Studart keeps a keen focus on the regulatory and commercial shifts shaping Brazil’s gambling sector. The market officially opened on January 1, 2025, triggering an intense period of growth. According to government data, revenue from gaming activities reached BRL 17.4 billion (approximately $3.2 billion) in the first half of the year, generating BRL 3.8 billion in tax income.
Despite the positive growth, Studart points out that the rapid scale-up has also brought uncertainties. In a recent interview, he cautioned regulators against imposing overly tight advertising restrictions or retroactive taxes, warning that excessive regulation might drive players away from the legitimate market.
“The development of regulation has laid the groundwork for a more balanced industry. Flutter Brazil views this new environment as an opportunity for sustainable expansion,” Studart remarked.
While challenges remain, Studart remains hopeful about the market’s future. He believes that responsible collaboration among policymakers, operators, and consumers is crucial. Flutter Brazil aspires to contribute to the sector’s growth with an emphasis on trust, transparency, and responsible practices.
