Fantasy Life Raises $7 Million to Enhance Its Fantasy Sports Platform
Fantasy Life Secures Significant Funding to Advance Its Platform
Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its unique fantasy football offering called Guillotine Leagues.
LeBron James and Other High-Profile Investors Back Fantasy Life
Based in New York, Fantasy Life received substantial support from LRMR Ventures, the investment firm associated with NBA superstar LeBron James and his business partner Maverick Carter. This round also attracted participation from SC Holdings, led by Jason Stein, as well as other notable investors including Miami Marlins co-owner Roger Ehrenberg, Bolt Ventures’ David Blitzer, YouTube co-founder Chad Hurley, singer John Legend, former NFL star Larry Fitzgerald Jr., Jacksonville Jaguars owner Tony Khan, Fortnite creator Donald Mustard, among other influential figures from sports and media sectors.
The newly acquired funds aim to enhance FantasyHQ, an innovative fantasy sports platform supported by Mike’s Hard Lemonade. FantasyHQ offers users personalized insights, live player statistics, and comprehensive tools designed to streamline managing multiple fantasy leagues in one interface. Upcoming features include customized trade recommendations, waiver wire guidance, and detailed matchup analyses. Matthew Berry described the platform as an essential, engaging companion that combines fun with functionality for fantasy players.
Matthew Berry’s Vision Drives Fantasy Life’s Transition to Technology Leader
Since its launch in 2020 after Berry’s transition from ESPN to NBC Sports, Fantasy Life has grown into a leading voice in fantasy sports media. Berry’s goal has been to evolve Fantasy Life from a content-centric brand into a comprehensive technology platform. Incorporating Guillotine Leagues—a survival-style knockout fantasy football game acquired by Fantasy Life—adds a competitive, intense element to their offerings, reflecting Berry’s enthusiasm for the format.
This latest funding round signals Fantasy Life’s strategic shift from being primarily a media brand to a full-fledged tech company. This transformation enables the company to collect proprietary user data, fostering stronger audience engagement and unlocking new revenue avenues.
Fantasy Life’s revenue has experienced impressive growth, increasing by 737% since its inception in 2022, with a 230% surge from 2024 to the first half of 2025. The company continues to produce daily shows, podcasts, and digital content for major partners including SiriusXM, Roku, Fubo, and NBC Sports, where it serves as an essential fantasy sports tools provider.
While legal uncertainties about fantasy sports persist in regions such as California, Fantasy Life is positioning itself as a key industry player focused on innovation and delivering a player-centric experience in the rapidly evolving fantasy sports landscape.