FanDuel Enhances Marketing Team with Appointment of Ari Avishay as Senior Vice President
FanDuel Welcomes Ari Avishay as New Senior Vice President of Marketing
FanDuel, a leading name in the betting industry, has recently strengthened its marketing leadership by bringing Ari Avishay on board as the new Senior Vice President of Marketing. Avishay is a seasoned marketing professional with extensive experience promoting brands on a global scale, previously holding prominent roles in major entertainment companies.
Ari Avishay’s Background and Experience
Before joining FanDuel, Avishay served as the Senior Vice President of Content Marketing at Paramount+, where he was responsible for brand, content, social, and partner marketing across numerous international markets. His marketing expertise is well recognized and includes a previous tenure at Hulu, where he worked on promoting high-profile productions. His extensive background equips him to contribute significantly to FanDuel’s growth and brand strategy.
Responsibilities at FanDuel
In his new role, Avishay will oversee the marketing strategy for several FanDuel divisions, including FanDuel Sportsbook, FanDuel TV, and Stardust Casino. His focus will involve enhancing brand awareness, driving customer acquisition, and promoting a diverse range of products to expand FanDuel’s market presence.
Leadership Perspectives on Avishay’s Appointment
Ari Avishay reports directly to Mike Raffensperger, FanDuel’s President of Sports. Raffensperger expressed enthusiasm about Avishay joining the team, highlighting his successful track record in growing brands and deep understanding of market dynamics. He believes Avishay’s experience will play a crucial role in elevating FanDuel’s brand and shaping the future of sports entertainment.
“As FanDuel continues to define the future of sports entertainment, Ari’s experience and perspective will help take our brand to the next level,” Raffensperger stated.
Avishay succeeds Andrew Sneyd, who departed the company last year.
FanDuel CEO Comments on the Impact of Prediction Markets
In related news, FanDuel’s CEO, Amy Howe, recently shared her views on prediction markets, emphasizing that she does not see them as a threat to traditional sportsbooks. During an interview with CNBC, Howe explained that prediction markets offer a narrower range of options compared to sportsbooks and are more akin to daily fantasy sports than to conventional sports betting.
