Facial Recognition Technology Transforming Las Vegas Casinos
Introduction to Facial Recognition in Casinos
Recently, the company Xallient has created advanced facial recognition technology designed for integration into slot machines. This innovation aims to help casinos enhance their operations, ensure better compliance, and provide superior experiences for both the businesses and their customers.
Revolutionizing Player Tracking and Casino Revenue
Unlike traditional surveillance methods, this technology offers nearly complete real-time tracking of players targeted by casinos. The primary goal is commercial: to increase revenue for land-based casinos by gaining deeper insights into player preferences and behaviors.
Specifically designed to monitor high-value customers, this system enables casino management and pit bosses to identify and reward their most valuable patrons more effectively, similar to how VIP clients are managed.
Mallika Patel, Xallient’s Vice President of Product, expresses confidence that this innovative solution will appeal to many land-based casinos and could lead to widespread adoption within the industry.
Patel highlights the potential impact on revenue, stating that converting profitable non-members into registered members through monitoring untracked gameplay can significantly boost gross gaming revenue. Additionally, the solution is designed for easy installation and low ongoing costs.
The technology operates on affordable yet high-quality chips that run the software efficiently without disruption. According to Patel, the majority of processing occurs within the camera itself, utilizing cost-effective chipsets to maintain value and uptime.
Enhancing the Overall Player Experience
Beyond revenue growth, Xallient emphasizes improving the player experience as a core objective. With facial recognition, guests, including VIPs, can move seamlessly through secure hotel areas such as rooms and lobbies, enhancing convenience and safety.
The technology also opens possibilities for automating access to special rewards and perks that players earn, streamlining these benefits without manual intervention. Although its real-world effectiveness is yet to be fully determined, this approach represents a promising evolution in casino technology.
