Evoke Explores Strategic Options Amidst UK Tax Hike Challenges

Introduction to Evoke’s Strategic Review

Evoke, previously recognized as 888, has embarked on a comprehensive review of its business strategy in response to ongoing challenges. There is speculation that this review could lead to the possible sale of the company.

Details of the Strategic Review

On December 10, 2025, Evoke announced that its board of directors will conduct a thorough evaluation of the company’s strategic options. This process aims to strengthen the business and enhance shareholder value.

The review will explore a variety of alternatives designed to increase value, which may include selling parts of the company’s assets or divisions, and in certain scenarios, considering the sale of the entire company.

To aid in this assessment, Evoke has appointed Morgan Stanley & Co. International plc and Rothschild & Co as joint financial advisers. The company stresses that no decisions regarding any sale have been finalized at this stage.

Shareholders should be aware that there is no guarantee any transaction will occur or that terms have been established.

Evoke official statement

Further information will be provided as the review progresses.

Challenges from UK Tax Increases

The timing of Evoke’s strategic review coincides with several significant challenges. Besides managing debt from previous acquisitions of William Hill, Evoke is confronting the impact of increased gambling taxes introduced by the UK government.

Despite considerable resistance from the gambling industry, the government has proceeded with a substantial rise in gaming taxes, threatening the viability of some companies. Although the most recent budget did not raise taxes on the horseracing sector, industry advocates argue that this exemption is minimal because the budget’s broader tax changes will adversely affect sports betting, a critical component supporting the racing industry.